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Dale Carnegie
Learn How to Achieve Internet Success
First published by Sheba Blake Publishing Corp. 2019
Copyright © 2019 by Dale Carnegie
All rights reserved. No part of this publication may be reproduced, stored or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise without written permission from the publisher. It is illegal to copy this book, post it to a website, or distribute it by any other means without permission.
Dale Carnegie asserts the moral right to be identified as the author of this work.
First edition
This book was professionally typeset on Reedsy Find out more at reedsy.com
Introduction
1. How is Technology Beneficial to you when selling Online?
2. Rationale of Developing your own ECommerce Store
3. How to Sell On Amazon
4. How to Successfully Build Your Online Brand
5. Understanding Your Brand
6. Find Out the Overall Perception of Your Brand by the Customers
7. Focus on Conveying the Benefits Rather Than the Features
8. Try and Foster Relations, Rather Than Transactions
9. Be Authentic
10. Ensure Your Brand is Standardized
11. Invest in Training Your Staff on How to Protect Your Brand
12. Ensure That Your Brand is Continually Evolving
13. How to Create an E-Commerce Store to Sell Products online
14. Select a Shopping Cart That is Easy to Use
15. Set Up and Launch as Fast as You Possibly Can
16. Do It Yourself
17. Perform Relentless Marketing
18. Factors for Success for Online Shops
19. Ensure the Payment Process is Simple
20. Design Quality
21. Related Products
22. Ease of Navigation in the Store
23. Great Product Descriptions
24. Excellent Customer Support
Conclusion
There is no argument that the online marketplace is one of the most rapidly burgeoning markets today. In fact, a great percentage of businesses today have some sort of an online presence. Therefore, learning how to sell products on the internet is not a skill that is optional; it is a necessary skill particularly for new businesses that do not have the luxury of an already established distribution chain.
Admittedly, learning how to sell your products can be somewhat of a daunting task to many; this is regardless of whether you are tech savvy or not. Of course, there are a few advantages to being tech savvy but that should not worry you at the moment. You need to figure out what your product is, how to come up with the product (whether to purchase or manufacture), how to market these products and finally how to sell and distribute them online. No matter the size, whether it is a main source of income or a side business, building a business can sometimes be a very overwhelming task, and more often than not time is major constraint as there are other things in play such as increased competition and costs.
However, thanks to the advancement of today’s technology there are countless ways that this particular process can be made so much simpler for you. A couple of decades ago, in order for you to make any money from your small business then you would have to go through the cumbersome task of locating and negotiating a lease for a store front. You would also need a warehouse if your business handles large amounts of inventory, hire staff to help you run the business, and spend countless nights awake wondering whether the tens of thousands of dollars that you have invested in the renovation of the physical store is going to have any substantial impact or not. Businessmen in the world over can now exhale a sigh of relief that these days are finally gone.
One of the key benefits of conducting an online business is that a substantial portion of the overhead costs that are associated with the business tend to be minimized as compared to a situation where one would be setting up a physical store. This portion of your budget can now be transferred elsewhere where it can serve in growing your business substantially.