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- Herausgeber: Booksell-Verlag
- Kategorie: Fachliteratur
- Sprache: Englisch
- Veröffentlichungsjahr: 2020
In "Sam Lambert and the New Way Store: A Book for Clothiers and Their Clerks," the author presents a practical guide that delves into the evolving landscape of retail and merchandising in the late 19th century. This informative text employs a conversational yet authoritative literary style, making complex retail principles accessible to clothiers and their clerks. Set against a backdrop of industrial growth and societal change, the book offers valuable insights into customer service, inventory management, and the significance of effective retail environments, reflecting the period'Äôs burgeoning consumer culture and commercial innovation. The unknown author, likely an esteemed figure within the fashion and retail industry, provides an empathetic tone that suggests a deep understanding of the challenges faced by clothiers at the time. By synthesizing personal experiences with industry knowledge, the author captures the rapid changes in retail practices during a transformative era. This context is crucial for appreciating how the text not only serves as a guide but also as an archive of the clothiers'Äô ambitions during a time of economic evolution. This book is highly recommended for historians, retail professionals, and anyone interested in the commercial practices of the past. Its practical advice and rich contextual analysis illuminate the foundations of modern retailing, making it an invaluable resource for both academic study and practical application.
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Sam Lambert and the New Way Store: A Book for Clothiers and Their Clerks
Table of Contents
CHAPTER I.
Sam Lambert had the best clothing store in Medeena County—a corner store on the main street of Medeena opposite the Court House Square.
Medeena had four clothing stores, not counting The Blue Front, down by the Depot, with its collection of cheap watches in the window, a yellow guitar, two large accordions and a fiddle with a broken E string.
Everybody in the County knew Sam Lambert.
As a merchant and a citizen he was a whole bunch of live wires. A big-boned, free-hearted fellow—lucky enough to just escape being run for sheriff, as some thought he was too good natured, the “gang” was afraid he was not pliant enough, and Sam didn’t want to be away from the store.
Sam took great pride in his clothing business and kept pace with the most advanced ideas in the trade.
He was awake to the marvelous development of the ready-to-wear business. He carried the best and took a positive delight in each season’s new models.
He recalled the old days of “hand-me-downs,” and he had lived to see the two best tailors in Medeena take to bushelling “ready” garments, with less and less of that to be done—principally changing a button or shortening a trouser’s length.
Sam was broad-gauge in everything he did. He sold his goods at the marked price, for cash only—got a decent profit and told you so.
Why shouldn’t he? He had a sense of style. He was keenly alive to the artistry of clothes and his enthusiasm was contagious.
Sam was firmly convinced that a man has to spend money to make money in the clothing business.
He said that a part of the value you deliver to a customer consists in giving him a better opinion of himself: making him feel like a king for a day and that the best is none too good for him.
“A store”, he would tell the boys, “cannot be run on the low gear. You must keep her keyed up. Relax when the store is empty, but when you go to meet a customer put on the tension—take a brace—get spring into your step—learn to bunch your vitality and get it across. But keep your energy inside.
“Don’t bounce and don’t talk too much. Keep yourself in hand. Be quiet but alert.
“Concentrate! For the time being there is but one person in the world and that is the customer, and the most interesting thing in life is the thing he came in to see.
“You can size up your man while you are going forward to meet him. But by all means take him easy. Undue interest might embarrass him. Suppose he only wants a pair of 15c. socks; if he does, there is a test of your ability that you may not realize.
