Corporate Social Responsibility: Ben & Jerry's E-Book

James Carter

• Herausgeber: GRIN Verlag
• Sprache: Englisch

Veröffentlichungsjahr: 2013

Beschreibung

Essay from the year 2013 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1, University of Bath, language: English, abstract: This paper examines three key corporate social responsibility (CSR) issues Ben & Jerry’s faces and critically evaluates the nature and degree of the company’s responsibilities in relation to each issue. Ben & Jerry’s response to each issue will be analysed, and critically evaluated based on CSR theories and evidenced the behaviour of the company. Finally, recommendations are proposed as to how Ben & Jerry’s can overcome these issues.