Kellogg’s Pringles. A Strategic Approach to Global Marketing Success E-Book

Joeleen Kimbell

• Herausgeber: GRIN Verlag
• Sprache: Englisch

Veröffentlichungsjahr: 2024

Beschreibung

Case Study from the year 2024 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , language: English, abstract: This paper extensively studies Kellogg's Pringles, a leading brand in the snack industry. It sets the stage with an introduction to marketing management, and it discusses Kellogg's acquisition of Pringles, which is later followed by a company overview that encompasses the firm's history, products, and market position. The SWOT analysis indicates Pringles' strengths, weaknesses, opportunities and threats, such as brand identity, worldwide presence and competitive arena. Moreover, the PESTEL analysis looks into the external forces affecting Pringles' operations, such as regulatory, economic, and technological factors. This study delved into Pringles' marketing strategy, focusing on utilizing the marketing mix elements: product, price, promotion, and distribution. Through an in-depth analysis, the research focused on how Pringles is positioned within the snack food industry and, more importantly, how it creates and maintains its competitive advantage.