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The Art of Expression and the Principles of Discourse
William Walker Atkinson
CONTENTS
In the volume of this series entitled “The Art of Logical Thinking,” we have endeavored to point out to you the rules of logical mentation, and the methods best calculated to develop the faculty of logical thought. In another volume of the same series entitled “Thought-Culture,” we have endeavored to instruct you in the principles and methods of developing the several faculties of the mind, so that you may use these faculties as efficient instruments of thought. The purpose of the present volume is that of pointing out to you the approved methods and principles of expression—the art of expressing the thoughts, ideas, desires and feelings within you.
The term “expression” is derived from the Latin word expressus, meaning “to squeeze out.” And even in the present usage the idea of “squeezing out,” or pressing out as the wine is pressed out from the grape, is present. “Expression” as used in this connection is defined as: “The act of expressing, uttering, declaring, declaration, utterance, representation; representation by words; style of language; the words or language in which a thought is expressed; phraseology, phrase, mode of speech; elocution, diction, or the particular manner or style of utterance appropriate to the subject and sentiment.”
The Art of Expression is concerned chiefly with oral expression or speaking, but its rules and principles are equally applicable to expression by writing, or composition. As an authority says of one aspect of rhetoric: “It was originally the art of speaking effectively in public, but afterward the meaning was so extended as to comprehend the theory of eloquence, whether spoken or written. * * * Campbell considers the art the same as eloquence, and defines it as ‘That art or talent by which the discourse is adapted to the end,’ and states that the ends of speaking, or writing are reducible to four: to enlighten the understanding, to please the imagination, to move the passions, or to influence the will. Broadly speaking, its aim is to expound the rules governing speech or written composition, designed to influence the judgment or feelings. It includes, therefore, within its province, accuracy of expression, the structure of periods, and figures of speech.”
For our purpose we may consider the Art of Expression as the art of efficient and effective communication between individuals by language. It is not a science, observing, uncovering, discovering, disclosing and classifying, but an art applying the results of prior scientific investigation and classification. As Hill well says: “Logic simply teaches the right use of the reason, and may be practiced by the solitary inhabitant of a desert island; but rhetoric (one aspect of the Art of Expression), being the art of communication by language, implies the presence, in fact or in imagination, of at least two persons—the speaker or the writer, and the person spoken to or written to. Aristotle makes the very essence of rhetoric to lie in the distinct recognition of a hearer. Hence its rules are not absolute, like those of logic, but relative to the character and circumstances of those addressed; for though truth is one, and correct reasoning must always be correct, the ways of communicating truth are many. Being the art of communication by language, rhetoric applies to any subject matter that can be treated in words, but has no subject matter peculiar to itself. It does not undertake to furnish a person with something to say; but it does undertake to tell him how best to say that with which he has provided himself.” Before one can successfully apply the Art of Expression, he must first have something to express. In order to express thoughts and ideas, one must first have evolved these thoughts and ideas. As Coleridge well says: “Style is the art of conveying the meaning appropriately and with perspicuity, whatever that meaning may be. But some meaning there must be, for in order to form a good style, the primary rule and condition is—not to attempt to express ourselves in language before we thoroughly know our own meaning”
It is not our purpose to attempt to make orators or elocutionists of the readers of this book. The phase of expression which is manifested in public speaking is better taught by the many text books on oratory or elocution, although we shall have something to say regarding the arrangement and general expression of one’s ideas that may be useful to the public speaker. Our purpose, however, is rather to impress upon the ordinary individual the methods and principles of correct, clear and forcible expression of his ideas in the ordinary walks of life. Whoever has communication with his fellowmen should learn to express his ideas and thoughts to them in a clear, correct and forcible manner. Not only the man selling goods to others, but also every one who has social or business dealings of any kind with others, should acquire the art whereby he may impress his ideas upon the others forcibly and clearly.
Correct expression results in clear impression; forcible expression results in distinct and deep impression. There is a corresponding impression resulting from every expression. Campbell’s classification of the four ends of speaking or writing, viz. (1) To enlighten the understanding; (2) to please the imagination; (3) to move the passions; (4) to influence the will; describes the four classes of expression. The results arising from these expressions are always found to be impressions— the understanding, imagination, passions or will, respectively are impressed by the respective forms of expression appropriate to each.
Every person expresses himself in some way; often in a very poor way. To some the process of expression is easy and pleasant while for others the words will not flow, and the sentences fail to include the spirit and meaning of the thought or idea behind it. This does not always arise from the fact that the person has no clear ideas or thoughts; for, on the contrary, many very clear thinkers find themselves unable to transmute their ideas into words, and fail to express themselves with the clearness, force and effect to which their mental creations entitle them. There are but few people who do not feel hampered in the expression of their ideas and thoughts by the lack of understanding of the fundamental principles of the Art of Expression. These fundamental principles are simple, and the methods of applying them may be easily acquired.
But it is not our desire or purpose to consider Expression as an art separate and apart from the practical necessities of everyday life and business—as an art concerning itself with grace and beauty rather than with utility. This is a utilitarian age—the test of truth and merit is “what is it good for;” “how will it work;” “what can we do with it;” “what is its practical use?” And so, in our consideration of the Art of Expression we shall endeavor to remember, first, last and always the demand of the age—the what-can-we-do-with-it requisite. It is not enough that one should be able to clothe his thoughts in beautiful verbal garb. It is demanded that the clothing of words shall be adapted to well withstand the rough requirements of everyday wear, and of practical usage. Remembering always that expression precedes impression, and that impression is essential to the practical process of communication with others, we shall endeavor to show the forms and methods of expression best adapted to producing the strongest, clearest and most lasting impressions upon the minds of others.
The salesman who indulges in beautiful speech, but who fails to impress the prospective purchaser with the merits and desirability ofhis wares is not a successful salesman. The business correspondent, who is able to compose a letter which is a gem of literary style, but which, nevertheless, fails to convince the person addressed of the merit of the proposition discussed, is not a successful correspondent. The salesman is expected to “land the order;” the correspondent is expected to win over the persons to whom his letters are addressed; the advertising man is expected to attract the attention and awaken desire in the minds of those who see and read his advertisements; in fact, each and every person who has anything of importance to communicate hopes to convey his meaning to those with whom he communicates by word of speech or written lines. And so, while “style,” in the sense of beauty and literary merit, has its place, still it is not the important requisite in the practical communication of the world of men and women of affairs of to-day.
In order to apply the Art of Expression to meet the requirements of practical modern life, not only must the form and construction of sentences be considered, but much attention must be paid to the psychology of words and phrases. Psychology has invaded the realm of rhetoric, and is rapidly asserting its right to an important place in the practical management of affairs. Rhetoric asks: “Is this beautiful; is it technically faultless?” Psychology asks: “Will this awaken the requisite understanding and thought in the minds of those for whom it is intended; will it attract the attention, hold the interest, arouse the desire, convince the understanding, and arouse the will of those to whom it is addressed?” Therefore, the Art of Expression is closely connected with The New Psychology, and appropriately is included in the series of books upon the general subject of the latter. This is the keynote of our conception of the subject which we shall consider in this book. We strive not to teach expression for the sake of expression, but rather expression as a method of impression. We consider the subject from the viewpoint of psychology, rather than from that of rhetoric. And we make this statement as an explanation— not as an apology.
The social instincts of animals and men have given rise to the necessity for methods and means of communication between individuals. The lower animals undoubtedly employ rudimentary forms of language by which they manage to communicate their feelings to others of their kind. They have their cries of alarm and danger; the food sounds; the love notes; the scream of jealousy. Those who have made a study of bird-life inform us that each species has a number of combinations of notes, each of which expresses some definite emotion or feeling. In some cases these sounds have been recorded so plainly that their reproduction on an appropriate musical instrument tends to inspire in birds hearing them the feelings which originally were expressed by them. Several naturalists have so cleverly recorded the various sounds of the monkey language that men have been able to reproduce them to the bewilderment of the monkey tribe. Those who have raised poultry are fully aware of the nature and meaning of the various sounds and notes of the common barnyard fowls. Lovers of dogs are able to distinguish the various whines, cries and barks of the dog, and to understand the wants or feelings of the animal when he sounds them.
Primitive tribes of men give utterance to crude sounds which serve them as a language. As the race advances in the scale of intelligence, its language evolves and develops accordingly; becomes more complex and complete as the thought of the race demands words by means of which it may be expressed. As the child grows in intelligence its vocabulary increases, and its use of words becomes more exact and comprehensive. The vocabulary of the ignorant man is confined to a comparatively few words, while that of the educated man necessarily is more extensive by reason of the requirements of his thought and his desire for clearer expression.
Perhaps the most elemental form of expression on the part of living creatures is that of gestures. Movements of the body, or of parts or members of the body, as unconscious expression of the emotions and feelings, are quite common. And even among men, one skilled in interpreting the bodily movements and facial changes may readily read the feelings or thoughts of the individual manifesting them. As the suggestionists say: “Thought takes form in action,” and every mental process is reproduced to some extent in outward physical motion. Among the animals these physical movements are of course most marked. The tossing of the mane, the lashing of the tail, the showing of the teeth, the unsheathing of the claws, the love-strut of the bird, the billing of the dove, the bushy tail and distended fur, are evidences of the existence of certain feelings on the part of the animal manifesting the physical signs which may be interpreted by those familiar with the animals, and by other animals.
We do not intend to intimate that these physical manifestations were, or are, intended as means of communication, for they are usually wholly unconscious and instinctive. But as other individuals of the species, and of other species, find a correspondence within themselves when they perceive these manifestations, it is readily seen that these gestures and movements, being capable of interpretation, serve as a form of language. Not only does man, or the animal, recognize these gestures by reason of having perceived them previously, and usually accompanied or followed by the appropriate and corresponding action, but they awaken in him an instinctive and involuntary imitative action or reaction which tends to produce in him an intimation of the mental feeling behind the physical movement or gesture. For not only does “thought take form in action,” but “action induces feeling” in return, and an instinctive imitation of the outward physical movement arising from a feeling or thought tends to reproduce in the mind feelings or emotions corresponding to those which originally gave rise to the movement or gesture.
Bain says: “Most of our emotions are so closely connected with their expression that they hardly exist if the body remains passive.” Maudsley says: “The specific muscular action is not merely an exponent of passion, but truly an essential part of it. If we try, while the features are fixed in the expression of one passion, to call up in the mind a different one, we shall find it impossible to do so.” Halleck says: “By restraining the expression of an emotion we can frequently throttle it; by inducing the expression of an emotion we can often cause its allied emotion.” James says: “Refuse to express an emotion and it dies. Count ten before venting your anger, and its occasion seems ridiculous. Whistling to keep up courage is no mere figure of speech. On the other hand, sit all day in a moping posture, sigh and reply to everything in a dismal voice, and your melancholy lingers.”
Dr. Woods Hutchinson says: “To what extent muscular contractions condition emotions, as Prof. James has suggested, may be easily tested by a quaint and simple little experiment upon a group of the smallest voluntary muscles in the body, those that move the eye-ball. Choose some time when you are sitting quietly in your room, free from all disturbing thoughts and influences. Then stand up, and assuming an easy position, cast the eyes upward and hold them in that position for thirty seconds. Instantly and involuntarily you will be conscious of a tendency toward reverential, devotional, contemplative ideas and thoughts. Then turn the eyes sideways, glancing directly to the right or left, through half-closed lids. Within thirty seconds images of suspicion, ofuneasiness, or of dislike, will rise unbidden in the mind. Turn the eyes on one side and slightly downward, and suggestions of jealousy or coquetry will be apt to spring unbidden. Direct your gaze downward toward the floor, and you are likely to go off into a fit of reverie or abstraction.”
In view of the above facts of psychology, and considering that there is always present a tendency to instinctively imitate, at least faintly, the outward movement and gestures of others, we may see how there may be created or induced in the mind of the observer a sympathetic reproduction of the feelings or emotions experienced by the person giving the outward expression. We know how we are able to interpret in feeling the outward expression of an actor, or of a person in real life who is experiencing great joy or deep pain. There is a sympathetic state induced in us, by means of which we are able to interpret the feelings or emotions of others whose outward physical expression we may witness. In this way animals and savages are able to instinctively become aware of the feelings and thoughts of those with whom they come in contact. Their perceptive faculties being well trained and developed by use, and their emotional nature being usually unhampered, they have a “direct wire” of instinctive understanding open to them. We may thus understand the important part played by gesture in the early days of language.
It is astonishing how much may be conveyed by gesture, when the parties to a conversation fail to understand each other’s language. There is a universal “sign language” which is understood by all races of men. The rubbing of the stomach and the pointing to the open mouth are the universal signs of hunger and demand for food. Resting the head on the hand and closing the eyes indicate the desire to sleep. Shivering indicates cold. The clenched fist shaken at another indicates defiance and the desire to fight. The uplifted open hands indicate nonresistance. The soft glance of the eye, and the encircling motion of the extended arms indicate love. And so on—these universal signs are understood by all peoples and races. A good pantomimist will be able to go through an entire play, without uttering a word, and yet clearly indicating each thought and feeling so that it becomes intelligible to the audience.
Quackenbos says of the use of pantomime among the ancient Greeks and Romans, with whom it was developed to a high degree, as indicating the power and force residing in this form of emotional expression and impression: “This fact was known and appreciated by the ancient Greeks and Romans, whose action was much more vehement than we are accustomed to see at the present day. On the stage, this was carried so far that two actors were at times brought on to play the same part; the office of one being to pronounce the words, and that of the other to accompany them with appropriate gestures, a single performer being unable to attend to both. Cicero informs us that it was a matter of dispute between the actor Roscius and himself whether the former could express a sentiment in a greater variety of ways by significant gestures, or the latter by the use of different phrases. He also tells us that this same Roscius had gained great love from every one by the mere movements of his person. During the reign of Augustus both tragedies and comedies were acted by pantomime alone. It was perfectly understood by the people, who wept and laughed, and were excited in every way as much as if words had been employed. It seems, indeed, to have worked upon their sympathies more powerfully than words; for it became necessary, at a subsequent period, to enact a law restraining members of the senate from studying the art of pantomime, a practice to which it seems they had resorted in order to give more effect to their speeches before that body.”
The same authority continues: “When, however, the Roman Empire yielded to the arms of the Northern barbarians, and as a consequence, great numbers of the latter spread over it in every direction, their cold and phlegmatic manners wrought a material change as regards the gestures, no less than the tones and accents, of the people. The mode of expression gradually grew more subdued, and the accompanying action less violent, in proportion as the new influences prevailed. Conversation became more languid; and public speaking was no longer indebted for its effect to the art of the pantomimist. So great was the change in these respects that the allusions of classical authors to the oratory of their day were hardly intelligible. Notwithstanding these modifications, however, the people of Southern Europe, being warmer and more passionate by nature, are, at the present day, much more animated in their tones and more addicted to gesticulation than the inhabitants of the North. This is particularly true of the French and Italians.”