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P. T. Barnum was an incredibly successful promoter and showman. He created and ran a travelling circus that was known as
The Greatest Show On Earth. He was aware of the public’s obsession for the whacky, weird and outrageous and he exploited this by exaggerating and even making up his acts.
Preferring to use his brains rather than his hands to make his fortune, Barnum became extremely wealthy and was mainly known for his promotion and showmanship relating to his travelling circus. In 1880 he wrote a book called “The Art of Money Getting” which highlights how he made his fortune, became bankrupt and then worked his way back to the top again. Much of his guidance is still applicable today.
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THE ART OF MONEY GETTING
Introduction
Don't Mistake Your Vocation
Select The Right Location
Avoid Debt
Persevere
Whatever You Do, Do It With All Your Might
Use The Best Tools
Don't Get Above Your Business
Learn Something Useful
Let Hope Predominate, But Be Not Too Visionary
Do Not Scatter Your Powers
Be Systematic
Read The Newspapers
Beware Of "Outside Operations"
Don't Indorse Without Security
Advertise Your Business
"Don't Read The Other Side"
Be Polite And Kind To Your Customers
Be Charitable
Don't Blab
Preserve Your Integrity
In the United States, where we have more land than people, it is not at all difficult for persons in good health to make money. In this comparatively new field there are so many avenues of success open, so many vocations which are not crowded, that any person of either sex who is willing, at least for the time being, to engage in any respectable occupation that offers, may find lucrative employment.
Those who really desire to attain an independence, have only to set their minds upon it, and adopt the proper means, as they do in regard to any other object which they wish to accomplish, and the thing is easily done. But however easy it may be found to make money, I have no doubt many of my hearers will agree it is the most difficult thing in the world to keep it. The road to wealth is, as Dr. Franklin truly says, "as plain as the road to the mill." It consists simply in expending less than we earn; that seems to be a very simple problem. Mr. Micawber, one of those happy creations of the genial Dickens, puts the case in a strong light when he says that to have annual income of twenty pounds per annum, and spend twenty pounds and sixpence, is to be the most miserable of men; whereas, to have an income of only twenty pounds, and spend but nineteen pounds and sixpence is to be the happiest of mortals. Many of my readers may say, "we understand this: this is economy, and we know economy is wealth; we know we can't eat our cake and keep it also." Yet I beg to say that perhaps more cases of failure arise from mistakes on this point than almost any other. The fact is, many people think they understand economy when they really do not.