Restaurant Financial Plan E-Book

Christoph Müller

• Herausgeber: GRIN Verlag
• Sprache: Deutsch
• Veröffentlichungsjahr: 2012

Beschreibung

Studienarbeit aus dem Jahr 2011 im Fachbereich BWL - Investition und Finanzierung, Note: A, The University of Surrey (School of Management), Sprache: Deutsch, Abstract: This paper contains a detailed financial plan of a restaurant business based in England. It deals with competitive factors, funding as well as costing & pricing and includes the major financial statements and ratios over a period of three years.

Leseprobe

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Table of contents

1 Unique selling proposition

2 Aims & objectives:

3 Key facts

4 Funding requirements and company structure

5 Competitive analysis

5.1 Market analysis summary

5.2 SWOT analysis

5.3 Price comparison

5.4 Food menu

5.5 Drink menu

5.6 Wine list

6 Breakeven analysis

7 Sensitivity analysis

7.1 Original estimate

7.2 Best case scenario

7.3 Worst case scenario

8 Monthly cash flow

9 Investment appraisal

9.1 Payback period method

9.2 Net present value method

10 Income statements

11 Cash flow statements

12 Balance sheets

13 Ratios

13.1 Profitability

13.2 Efficiency

13.3 Liquidity

13.4 Financial gearing

13.5 Restaurant-specific ratios

14 Appendix

14.1 Taxation

14.2 Inventories budget

14.3 Trade receivables budget

14.4 Depreciation

14.5 Loan data

14.6 Non-current assets

14.7 Staff expenses

14.8 Occupancy rates, average check and sales estimates

15 References

1Unique selling proposition

The planned restaurant will be a 100 seat Mediterranean themed restaurant named “Corrida” situated in the city centre of Guildford. The restaurant aims to distinguish itself from competitors through the provision of reasonably priced high quality Mediterranean food (e.g. Spanish Tapas), drinks and wine (e.g. Sherry and Port) as well as excellent customer service in a pleasant atmosphere that enhances the overall meal experience. Since the level of service quality can make the difference between success and failure, much emphasis will be placed on employee motivation and development in order to attract and retain a skilled workforce. Even if this entails high costs it doubtlessly plays a key role in satisfying and delighting customers from a long-term perspective. Furthermore, the restaurant will implement sophisticated information technology, such as Micros’ “RES” ePOS and ERP system (Micros, 2011b), to enhance key value chain processes, improve decision-making and reduce costs. Likewise, it will deploy an enlightened approach towards customer relationship management and integrated online and offline marketing initiatives to create loyal and profitable customers. In this respect social media (e.g. Facebook or Twitter) allow the restaurant to effectively communicate and engage with guests, gather feedback and promote special offers online at low costs.