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Fundamental to the success of numerous Internet businesses (particularly information product based companies), is the idea of the sales funnel. Some of the very successful Online Marketers made their name in a particular market segment and took over by developing a very specific sales funnel procedure, guiding prospects via an optimized and tested channel of sales and marketing. The sales funnel begins by capturing the interest of prospects. A certain percentage of prospects get persuaded to buy and purchase a basic level product, demonstrating they need to have what’s available and are prepared to invest money to resolve their problem. A sales funnel will then continue to engage with the very best clients, eliminating mismatches and zoning in on the particular target client, offering them more specific services and products, usually at higher prices. By the finish of the procedure, the funnel has identified the ultra-responsive clients who buy every thing available and obtain the most value and satisfaction out of every purchase made. It’s from these super-responsive customers that almost all profits are created.
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Veröffentlichungsjahr: 2014
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Building Effective Sales Funnels
Increase Your Revenue With Sales Funnels
BookRix GmbH & Co. KG81371 MunichDisclaimer
All the material contained in this book is provided for educational and informational purposes only. No responsibility can be taken for any results or outcomes resulting from the use of this material.
While every attempt has been made to provide information that is both accurate and effective, the author does not assume any responsibility for the accuracy or use/misuse of this information.
Copyright © 2014 by Noah Daniels
All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, without the prior written permission of the publisher.
Build the Best Possible Sales Funnel
There are some essential things you need to have happen in order to convert your marketing campaign to sales funnel that’s optimized.
#1 You need a product or service to sell
Before you can even start to think about constructing a sales funnel, you need a product or service to sell to your traffic. There are tons of items you can sell online including software, videos, membership programs, e-books, website design, etc. If you do not want to create your own product line then you can use an affiliate program such as Amazon or Clickbank.
#2 Do your keyword research
In order to determine who your potential customer and what they are looking for. Keyword research helps you identify words and phrases that searchers are using. Google keyword tool is an excellent free tool to use. There are others that you have to pay to use. Once you know what the keywords or phrases are that your potential customers are searching for you can apply these keywords in your strategies.
#3 Your sales funnel – front end and back end
The front door is the widest part of your sales funnel and its purpose is to attract a large base of potential prospects. This is your initial point of capture where you use a broad range of marketing strategies that will attract visitors who then will be guided down your sales funnel.
One way to do that is to offer gifts, cheap products, or bonus items – these are all attractive to potential consumers. Eventually some of those prospects will work their way even further down the sales funnel into even a narrower spot and eventually to the back end.
In these deep spots of your sales funnel there are more premium items being offered to prospects that have showed a need for your products/services. By now, your products are very targeted and it is highly likely that they will buy. Now you can use product launches, targeted email campaigns, etc. to engage with these individuals.
How to Fine Tune your Sales Funnel
By now, you should be recognizing the sales funnel as a marketing framework that represents all of the stages from lead to finished sale. Optimize your sales funnel might seem complicated and difficult, but it does not have to be – just build it as you go along.
Start by identifying all the ways that visitors might enter your funnel to establish your point of origin. Then list all the things your visitor can do on your site, then make sure you set up your page stats and have the ability to analyze them, and by then you will have the knowledge you need to determine if your sales funnel is working, the strong spots and the weak spots, and then adjust.
Creating a Sales Funnel in 4 Easy Steps
Not everyone is a big business with tons of resources. Many of us are small home based businesses – some are mom and pop bloggers offering single products or services, some of us run a website that offers just one product, and yet no matter how small our business we should be creating a sales funnel, because a sales funnel will attract potential customers by giving away free items or offering low cost items, and then convincing those prospects to sign up to your mailing list.
Once you have their contact information you can start to build a relationship so that once they are ready to buy they come to you. When you offer your prospects, a range of products that are at different price points you can build trust and make it easier for them to eventually spend the money on the more expensive product or service.
Mailing List
You have your large mailing list of potential customers that you have been building and gradually you build paying customers out of this. Let’s have a look and break this down.
Attract New Leads
This is where you find a way to attract clients to your site that would be interested in your products or services:
* Meet potential clients through social media – Facebook, Twitter, MySpace, etc.
* Get your company mentioned in a press release or do your own press release and submit
* Begin to publish interesting and unique articles on other sites
* Post blog entries offering advice, tips, tricks, information, etc.
* Ensure that the search engines are picking up your content
Offer Free Products or Services
Potential clients are hesitant to give you contact information, but when you give them something free in exchange they are much more willing to share their contact information. You can offer a free:
* Audio recordings
* Newsletters
* White papers
* Mini e-books
* One free teleseminar
* Free consultation
Offer Entry Level Low Cost Products
