Code Halos E-Book

Malcolm Frank

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch
• Veröffentlichungsjahr: 2014

Seitenzahl: 340

Beschreibung

Harness "Code Halos" to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products--what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond "Big Data" and analytics. Code Halos spark new commercial models that can dramatically flip market dominance from industry stalwarts to challengers. In this new book, the authors show leaders how digital innovators and traditional companies can build Code Halo solutions to drive success. The book: * Examines the explosion of digital information that now surrounds us and describes the profound impact this is having on individuals, corporations, and societies; * Shows how the Crossroads Model can help anticipate and navigate this market shift; * Provides examples of traditional firms already harnessing the power of Code Halos including GE's "Brilliant Machines," Disney's theme park "Magic Band," and Allstate's mobile devices and analytics that transform auto insurance. With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy.

Leseprobe

Contents

Disclaimer

Acknowledgments

Introduction: The Value of the Virtual

Part I: Digits Over Widgets: The Next Age Of Business and Technology

Chapter One: “Will It Happen to Us?” A Trillion-Dollar Opportunity or an Extinction Event

What Is a Code Halo?

The First Trillion Is Always the Hardest

How Significant Was the Impact of the First Trillion Club?

Historical Sources of Competitive Advantage Don’t Hold Up Well Against Code Halos

More Industries Heading to the Crossroads

Code Halos Go Mainstream

Code Halos: The Building Blocks of the Second Economy

Harnessing the Power of Code Halos in Your Industry

Notes

Chapter Two: The Personal Code Halo:

Press “1” for the Real You

Invisible But Always Present, Ever Enriching

Take Us, for Example

When Code Meets Code . . .

The SMAC Stack: Driver of the Technological Sea Change

The Discipline of Creating Value from Insight

Code Halos: A New Core Competency

Personal Code Halos Showcase Value of the Virtual

Notes

Chapter Three: The Five Business Code Halos:

Connecting Customers, Products, and Organizations

The Customer Code Halo: The Relationship Maker

Product Code Halos Shift Value from Widgets to Digits

Employee Code Halos: New Ways for Team Members to Connect and Solve Problems

The Partner Code Halo: Weaver of Webs

The Enterprise Code Halo: Brand Aggregator

Five Halos Matter to People, Places, and Things

Notes

Chapter Four: The Anatomy of a Winning Code Halo Solution

Computing Devices Are Today’s Established Amplifiers

The “Skinterface” Will Change the Consumer Experience

Industrial Amplifiers: Harnessing the Power of the Internet of Things

Smart Appliances Become Amplifiers in the Home

Facebook’s EdgeRank Algorithm Makes It Personal

Successful Algorithms Power Code Connections and Create Insight

Netflix Lassos Data to Win in the Market

Why Didn’t They Tune in the Zune?

Balance Focus on Five Components for a Winning Solution

Notes

Chapter Five: The SMAC Stack:

The New Technology of Code

Driving Business Value Through New Technologies

SMAC as a Technology Stack: No Technology Is an Island

A Step Change Driving Exponential Growth in Computing Devices and Data

Mobility and Analytics Lead the Way

Growth in Human-Generated Data

Smart Cars, Smart Houses, Smart Grids, Smart Health: The Coming Explosion in Machine-Generated Data

Don’t Get SMACked

Notes

Chapter Six: The Pattern of Digital Disruption:

The Crossroads Model

The Crossroads Model Across Multiple Industries

Traditional Organizations Are Coming to the Crossroads

Decide Your Fate at the Crossroads

Notes

Chapter Seven: The Code Halo Economy:

The Economics of Information

Meaning Makers Are Winning Based on Code

Steps to Make Meaning

Getting Analytics Right

Separating Signal from Noise Will Be the Killer Business Skill over the Next Decade

Build a Business Analytics Ecosystem

Skills for “Key-Making” Will Be Needed—But Are in Short Supply

Pick the Right Target for Disruption

Making Meaningful Returns

Digits Over Widgets: The Next Age of Business and Technology

Notes

Part II: Four Principles for Success in the Code Halo Economy

Chapter Eight: Delivering Beautiful Products and Experiences

Engineering and Design Must Connect to Create Beautiful Code Halo Solutions

Beauty Is About Experience, Not Just Devices

Why the Nook Found No Niche

Beauty Is Becoming Central to Creating Value

Notes

Chapter Nine: Don’t Be Evil 2.0:

Earning—and Keeping—Trust in a Transparent World

Perspective #1: We’ve Been Here Before—Fears Generated by New Technologies

Perspective #2: The Evolution of Privacy

Perspective #3: Trust Is the Currency of the Code Halo Economy

Perspective #4: The Law Will Never Catch Up

Action #1: Give Your Code Halo a Delete Button

Action #2: Show Me You Know Me

Action #3: Shine a Light on Your “Give-to-Get” Equation

Action #4: Calibrate Your Approach for a Global Stage

Action #5: Hard-Code Self-Control

Be Proactive Early to Avoid Being Evil—and Creepy

Notes

Chapter Ten: Manage Your Career Based on Code:

Winning in the Wirearchy

The Changing Nature of Power: Hierarchy versus “Wirearchy”

You’re Uncomfortable with “Scrambled-Egg” Life

A Computer Can Tell You What to Do

You Hate Social Media and Never Skype

Golf Is Central to Your Sales Strategy

The Deming Rule: Use Data to End HIPPO Management

The Rule of Virtual Work: Out of Sight, Front of Mind

The Tattoo Rule: Manage Your Professional Code Halo

The Keyser Söze Rule: Does Your Reputation Truly Precede Itself?

The Node Rule: It’s Not All About You

The Value-Add Rule: Don’t Regurgitate; Create!

Act Now to Thrive in the Organization of 2020

Notes

Chapter Eleven: Make IT Your Halo Heroes:

Transform Your Technology Organization

Align the Charter and Goals for IT by Horizon

Rebalance Your Leadership Focus to Match New Requirements

Attack the 80-20 Rule to Fund Innovation

Drive Efficiencies in H1 and H2 IT

The Business-Embedded Portion of the New H3 IT Organization

Putting the New IT Organization into Place

Create Halo Heroes by Bridging the IT-Business Gap

Summary of Part II

Four Principles for Success in the Code Halo Economy

Notes

Part III: Winning with the Crossroads Model

Chapter Twelve: Seize Advantage During Ionization:

Sense, Innovate, and Prepare to Pilot

Your Goal for Ionization Is an Action Plan

Develop the “Will to Innovate”

Ionization Is the Time for Entrepreneurs to Shine

Identify Connection Points Where Code Halo Solutions Fit

Don’t Lock Out New Ideas During Ionization

Pick Your Code Halo Starting Points

Assess and Rank Your Pilot Ideas

Prepare to Innovate and Pilot During Ionization

Notes

Chapter Thirteen: Create a Spark:

Pilot Your Best Code Halo Solutions

The Tradeoff Is Broken by Code Halos

The Hierarchy of Giving and Getting

Pick Your Code Halo Based on Its Give-to-Get Ratio

The Spark Is the Healthy Beginning, Not the End

Note

Chapter Fourteen: Enrich and Scale at Internet Speed:

Turn a Spark into a Blaze

Stay the Course Through the Flat Water of Enrichment

Constantly Refine the User Experience

Scale Your Data First, Not Your Business

Enrich Your Solution to Win at the Crossroads

Notes

Conclusion: Winning in the New Code Rush

Photo Credits

Index

End User License Agreement

List of Illustrations

Figure 1.1 The Trillion-Dollar Club

Figure 1.2 Code Halo Innovation in Established Leaders

Figure 2.1 Growth of the SMAC Stack

Figure 4.1 Five Elements of a Code Halo Solution

Figure 5.1 Catching the Fifth Wave of Corporate IT

Figure 5.2 The Transformation of Knowledge (Rule, Wikipedia!)

Figure 6.1 The Crossroads Model: Winning with Code Halos

Figure 6.2 Bookselling at the Crossroads

Figure 6.3 Mobile Devices at the Crossroads

Figure 7.1

The Value of Signal (and the Cost of Noise):

The New Economics of Meaning-Making

Figure 7.2 Surge Expected in Predictive Analytics

Figure 7.3 Behavioral Scientists Decode “What Happens Next”

Figure 10.1 Organizations Blend Hierarchy and Wirearchy Structures

Figure 11.1 Three Business Horizons

Figure 11.2 Three Horizons of IT

Figure 11.3 Rebalancing Leadership Time in the Future IT Department

Figure 11.4 A New Federated Structure for IT (The Birthday Cake Model)

Figure 12.1 Michael Porter’s Value Chain Model

Figure 12.2 Brainstorm Your Code Halo Ideas

Figure 12.3 Code Halo Market Scan Worksheet

Figure 12.4 Find Innovative Voices In Your Organization

Figure 12.5 Pick Your Code Halo Starting Point

Figure 13.1 The Process of an Insurable Event

Figure 13.2 The Hierarchy of Giving

Figure 13.3 The Hierarchy of Getting

Figure 13.4 Initial Give-to-Get Assessment Model

Figure 14.1 Code Halo Anatomy Assessment Model

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Guide

Cover

Table of Contents

Begin Reading

Code Halos

How the Digital Lives of People, Things, and Organizations Are Changing the Rules of Business

A Playbook for Managers

Malcolm Frank

Paul Roehrig

Benjamin Pring

Cover design: webfire.co.uk | London, U.K.

Cover image: Guido Mieth | Flickr | Getty Images

Copyright © 2014 by Cognizant Technology Solutions U.S. Corporation. All rights reserved.

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