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On the Internet copy is still king. There is just no way around it, if you want to build traffic, improve your search engine rankings and increase your sales you need great sales copy. Unfortunately, with Internet copywriters you usually get what you pay for … which means most marketers face a difficult decision. - You can pay a fortune for great copywriting that produces results, a.k.a. profits … unfortunately most of those profits will have to be given back to pay the copywriter. - Or you can use inexpensive copywriters who simply lack the skills to generate the profits you need to truly succeed online and begin to live the wealthy lifestyle you’ve always dreamed about living. It’s your basic no-win situation … and it alone has crushed the dreams of many, many hard-working Internet marketers. What if I told you that there was a way for you to write the great copy you so desperately need … yourself? That’s right, even if you flunked high school English class … even if you currently have trouble stringing together two coherent sentences … you can learn to write great sales copy! All you have to do is learn what the pros do and copy it … all you have to do is learn a few simple secrets that the pros use to turn average copy into sales-generating super copy. In the “Million Dollar Copywriting Secrets” you’ll learn: - How to craft killer sales copy that will have your prospects lining up and begging you to sell them your product or service! - How to write attention-grabbing headlines that’ll suck readers into your copy like a 10-ton magnet attracts paperclips! - Magic words you can use in headlines to send reader curiosity soaring through the roof – use these words and prospects will have no choice, they will have to read your letter! - The four principle elements of a successful headline and how to ensure yours has all four! - How to write copy that grabs your readers’ attention and doesn’t let go until they have ordered! - A powerful persuasion technique you can use to dramatically increase the effectiveness of your copy! - The proper way to use testimonials to strengthen your copy – you may be very surprised by what you learn here as well as by how many marketers are currently doing this all wrong! - How to make an offer your readers can’t refuse! - How create a sense of urgency that’ll have your prospects pulling out there credit cards and ordering before they even realize what’s going on! - The one thing you should never, ever do in sales copy – do this and you are doomed to fail, I repeat, doomed to fail! - What element all Internet sales letters must have to be successful – you’d be amazed at how many marketers and even professional copywriters leave this out … put it in your letter and watch your profits skyrocket! - The nine basics of all great sales letters – just follow these simple steps to create your own sales-generating letters … you are sure to be amazed at how easy it is to do! ... and much more!
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Veröffentlichungsjahr: 2014
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Million Dollar Copywriting Secrets
BookRix GmbH & Co. KG81371 MunichLEGAL NOTICE
The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet.
While all attempts have been made to verify information provided in this publication, the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations are unintentional.
In practical advice books, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly.
This book is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting and finance fields.
You are encouraged to print this book for easy reading.
All Rights Reserved. No part of this publication may be reproduced in any form or by any means, including scanning, photocopying, or otherwise without prior written permission of the copyright holder.
Copyright © 2014 by Noah Daniels
Introduction
Copywriting is one of the foundational skills that any successful salesperson must employ to remain competitive in the market. It entails some basic elements that should come as no surprise: a mastery of the basic rules of grammar, vocabulary and a strong aptitude for making persuasive arguments.
There are more refined skills that differentiate capable copyrighters from the truly great ones. These include a knowledge of the psychology of the demographic toward which the copy is directed, a solid knowledge of what the product offers that demographic and the ability to put that knowledge into words. These skills take time, and practice, to develop to an effective level.
Truly accomplished copywriters can greatly increase the success of their marketing efforts. They copy they generate is always effective, doesn't require a commission when it makes a sale and is one of the most cost-effective ways to increase market penetration for any product or service. The skills required, moreover, require no money to develop and it takes nothing more than a word processor to create even the most complex and persuasive sales copy. Contrast that with the software expenses required to build web pages and engage in other forms of marketing and it's readily apparent why this skill should be part of the basic toolbox used by anyone involved in sales or marketing.
Online, effective copy also contains elements of SEO which increases its visibility to those individuals who are searching for the product being advertised. Intelligent copy that is well-written and reads easily is far more interesting when it comes up in search results than the stilted, grammatically-incorrect varieties that tend to be so ubiquitous on the Internet. While the poor copy that so many individuals generate may be bad news for those who attempt to make sales based upon it, it is good news for those who take the time to develop the skills necessary for generating truly excellent sales copy.
The following book will guide the reader through the fundamentals of generating effective advertising copy. A salesperson who takes the time to develop these skills can not only generate a great amount of sales through the effective use of their words, they can also save a great deal of money by avoiding the necessity of hiring a professional copywriter or copywriting service to handle their business on a contract basis. These service can sometime be very expensive and may not produce exactly what the salesperson wants or the most effective possible copy for the product. Additionally, the copywriting process helps to create an effective sales pitch that can be the basis for many other types of marketing.
All that's needed to get started is literally a pen and a paper. In fact, this may be the best way to practice this necessary marketing skill. While a typewriter or word processor may seem like a more convenient idea, the more intimate relationship provided by pen and paper is oftentimes more copacetic toward developing this skill than those methods.
Copywriting Basics: Why Not Hire this Service Out?
Those who have a lack of confidence in their ability to write effective sales copy may consider hiring these services out to professionals. While professionals can create incredible results, their services do not come cheap. In general, one gets what one pays for. Therefore, the most successful salespeople generally learn to do this task themselves. While it may take a while to learn, it ends up saving time in the end.
Sometimes, a product needs to have its sales letter written in a very short amount of time. Using outside contractors, who are oftentimes very busy, may result in delays that can prevent the product from getting to market as quickly as possible, as well. This may cause undue losses in sales for the company.
An effective sales letter is the best employee for which a marketer could ever ask. It never calls in sick. It never asks for a raise or an increased commission. It literally works 24-hours per day. Best of all, it eliminates, in many cases, the need for the salesperson to close the deal in person. How many employees work this hard for so little reward?
