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- Herausgeber: tredition
- Kategorie: Fachliteratur
- Sprache: Englisch
- Veröffentlichungsjahr: 2023
The ability to effectively manage stakeholders is typically the determining factor in the success of a project in the expansive field of project management. This book provides the necessary tools and a firm foundation for mastering interactions with all project stakeholders. You will be well-equipped to execute your activities efficiently if you have access to distinct concepts and examples of best practices.
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Pieter Svensson
Stakeholder Management: Critical to Project Success
A Guide for Effective Project Managers
Disclaimer:
This document/product/service and the information it contains are provided for general informational purposes only and do not constitute advice, recommendations, or requests for implementation. Despite thorough examination and compilation of the contents, no assurance is given regarding the precision, timeliness, or exhaustiveness of the information supplied.
Utilization of the information is at the peril of the user. Except in the case of intentional or grossly negligent conduct, neither the author nor the publisher nor any other involved parties assume responsibility for any direct, indirect, or other damages that may result from the use or non-use of the provided information or from the use of incorrect or incomplete information.
Users are strongly urged to seek professional guidance rather than relying solely on the provided information. The user is responsible for the implementation and application of the described content.
Table of Contents
Cover
Title Page
Disclaimer:
Part I: Basics of Stakeholder Management
Part II: Communication and Interaction with Stakeholders
Part III: Stakeholder Management in Classic Projects
Part IV: Stakeholder Management in the Agile Environment
Copyright
Stakeholder Management: Critical to Project Success
Cover
Title Page
Part I: Basics of Stakeholder Management
Part IV: Stakeholder Management in the Agile Environment
Copyright
Stakeholder Management: Critical to Project Success
Cover
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Part I: Basics of stakeholder management
1. Introduction to stakeholder management
Stakeholder management is a well recognized concept in the realm of business, although its precise definition and significance in project success warrant more exploration.
A stakeholder refers to an individual or group that has direct or indirect consequences as a result of a project. The individuals involved in this might vary, encompassing both internal team members as well as external stakeholders like as partners, consumers, or the wider public. In essence, stakeholders may be defined as individuals or collectives who possess a vested interest in the outcomes and progress of your project. However, the task at hand extends beyond mere identification of these individuals or groups; it encompasses the crucial aspect of properly engaging with them.
Now, what is the significance of this matter? The significance of stakeholder management cannot be overemphasized. The successful conclusion of a project might be contingent upon the use of effective stakeholder management strategies. This enables firms to mitigate risks, recognize potential opportunities, and foster alignment among all stakeholders. Failure to consider or prioritize stakeholders can result in miscommunications, discord, and ultimately the unsuccessful completion of a project.
Consider a vessel navigating the vast expanse of the open ocean. The stakeholders encompass the diverse influences that impact it from several perspectives. Lacking a comprehensive comprehension of these atmospheric currents and an appropriate approach to navigate them, the vessel may deviate from its intended trajectory or, in a more severe scenario, overturn. Stakeholder management plays a crucial role in maintaining the trajectory of a project by assuring the identification and successful management of all pertinent stakeholders, who may be likened to winds influencing the direction of the ship.
The objective of stakeholder management encompasses not only the identification of diverse stakeholders, but also the comprehension of the potential influence that their requirements, worries, and expectations may exert on the project. The objective is to establish and foster interpersonal connections, cultivate confidence, and eventually optimize the outcomes of the project.
In the contemporary era of global interconnectivity, characterized by the rapid dissemination of information, the imperative to actively include and adequately inform all relevant parties becomes increasingly paramount. The successful outcome of a project may be significantly influenced by the use of effective stakeholder management strategies. Hence, it is important to allocate the necessary level of attention to this matter.
The contemporary discourse around stakeholder management encompasses a multifaceted framework of theories, practices, and methodologies that have undergone progressive development over time. However, the origins of this phenomenon remain unclear. In order to comprehend the origins and progression of this essential management system, let us go on a chronological exploration.
During the initial stages of contemporary business practices, the primary emphasis was predominantly placed on the aspects of production and financial gain. Organizations prioritize the enhancement of their operational efficiency and the maximization of their profit margins. The prioritization of the environment and the well-being of those affected by human activity was frequently relegated to a secondary position. However, as time progressed, particularly in the 20th century, it became evident that this mode of thinking was inadequate.
During the period of the Industrial Revolution, companies were duly alerted by social movements and labor unions to the extensive ramifications their activities may exert on both communities and individuals. The environmental movements that emerged throughout the 1960s and 1970s posed further challenges to business practices, as they directed their attention towards scrutinizing the environmental consequences associated with corporate activities.
Subsequently, throughout the 1980s, a significant shift in paradigm occurred inside the realm of business. The proliferation of corporate social responsibility (CSR) has led to the acknowledgement that firms bear a societal obligation within the context of their operations. The evidence suggests that the success of a corporation is contingent upon not just internal issues, but also its interactions with external stakeholders.
The period spanning from the 1990s to the 2000s witnessed a continued development and enhancement of stakeholder management practices. The development of theories and models has been undertaken in order to establish a systematic approach to stakeholder identification, communication, and interaction. Organizations starting recognizing stakeholder management as a fundamental component of their strategic approach.
In the contemporary era characterized by digitization and globalization, the intricacies of stakeholder management have become increasingly intricate. Companies function within a vast network of stakeholders that spans across the globe, encompassing various entities such as local communities and international organizations. In the present setting, it is vital to comprehend the requirements and anticipations of stakeholders and to react suitably.
In conclusion, stakeholder management may be understood as more than a contemporary management approach, but rather as an outcome of extensive historical progression and contemplation regarding the societal responsibility of corporations. Corporate environmental management is a dynamic and ongoing process that seeks to establish symbiotic interactions between organizations and their surroundings.
2. Identification of stakeholders
The central role of identification in stakeholder management
What is the significance of dedicating time to precisely identify stakeholders? At initial observation, this inquiry may appear insignificant, although its resolution holds paramount importance in the achievement of any undertaking or enterprise.
Consider the scenario in which you are tasked with orchestrating a social gathering. In the event that the precise guest list is unknown, how can one effectively guarantee the provision of sufficient food and beverages, as well as the selection of music that caters to the preferences of all attendees? Projects and stakeholder identification follow a similar pattern. Without a comprehensive understanding of the individuals or entities engaged or potentially impacted, one is operating with limited information and runs the danger of disregarding significant factors.
The process of stakeholder identification encompasses both efficiency and effectiveness considerations. A project that does not adequately fulfill the requirements and anticipated outcomes of its stakeholders might be deemed unsuccessful, irrespective of its flawless execution. What is the rationale behind this? The efficacy and accomplishment of a project frequently hinge upon its ability to effectively address the requirements of its primary stakeholders.
A well executed process of identification enables us to make well-informed selections. A more comprehensive comprehension has been achieved about the nature of dangers, the potential for opportunities, and the optimal allocation of resources. Additionally, it allows for the early detection of possible conflicts and the implementation of proactive measures to mitigate or prevent them.
In the context of a multifaceted and interdependent global landscape, the identification of stakeholders with precision is of utmost importance, given the potential for unanticipated outcomes resulting from various activities. The initial phase of a project holds significant importance as it serves as a fundamental and essential measure to ensure the effective completion and enduring beneficial outcomes of the endeavor.
Stakeholder identification might be likened to the fundamental underpinning of a residential structure. If the foun dation is not robust and carefully constructed, any subsequent endeavors may be susceptible to failure. The establishment of a strong foundation from the outset is crucial in order to guarantee that our endeavors are appropriately aligned.
Upon initial examination, stakeholder identification may appear to be a very uncomplicated procedure, including the compilation of a roster of individuals or collectives who are impacted in various manners. However, it is important to acknowledge that there are other additional aspects to consider. The process of identification facilitates access to a realm of comprehension and compassion that has immense value in the achievement of project accomplishment.
Consider the cultural background, as an illustrative instance. Across many cultures and societies, individuals possess distinct sets of expectations and requirements. The reception of a project might vary significantly across different regions, leading to a potential mismatch in its appropriateness and acceptance. Through a meticulous process of stakeholder identification, one may effectively discern cultural nuances and idiosyncrasies that may have otherwise gone unnoticed.
