Storytelling In Business - George Diamond - E-Book

Storytelling In Business E-Book

George Diamond

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Beschreibung

You Are About To Discover How To Leverage The Power Of Storytelling To Get Customers To Want To Buy From You, Build Strong Customer Loyalty, Maximize Your Profits And Achieve Much More! Storytelling has been connecting serious brands around the world with serious customers for decades and through it, these businesses been enjoying an ever-increasing engagement, loyalty and profits. Think of the most popular brands around the world – when you look closely, they all have a story that make them resonate with their target audience. From soft drink manufacturers to makers of chocolates, fast food joints to beer manufactures to even organic food brands, every serious brand has a story…. And yes, storytelling is an essential part of content marketing; it's a powerful technique that assists business owners craft and convey their message to their customers in the most reliable, engaging and captivating way to spur attention, emotional connection and long-term purchases. What business wouldn't want that? By virtue that you are reading this, it is likely that you've heard a thing or two about storytelling for business and are not certain what steps to take, when and how exactly to go about telling your business story…. Lucky for you, this book seeks to address just that by addressing all manner of questions going through your mind: How does a good story look like? How do you craft a compelling story? Is there a template or universal structure? Are there any tips I should consider? How do I avoid mistakes? These and countless similar questions are addressed in this book which is designed to give you a gentle introduction to the concept of storytelling, show you why you need it and how you can use it to build a powerful brand in clear, easy steps. So if you're a beginner who wants something simple, straightforward and comprehensive, then keep reading! More precisely, this book covers the following: The basics of brand storytelling, including what it is, what it entails and examples of excellent storytelling Why businesses should leverage the power of storytelling How to develop and tell your business/brand story step by step, including the keys to effective storytelling in business When you should use storytelling for your business The components of a powerful brand story that you should be using and how to use them The framework for organizational storytelling The structure of business storytelling The things you have to do when creating stories The strategies that can enhance your stories How to create compelling stories How to tailor stories to special circumstances How you can compose attractive business story titles The tips, dos and don'ts in storytelling The storytelling tips for a business How to measure the results of a business storytelling project Real stories, and a template to get you started …And so much more! So whether your sales have been on a downward spiral, or you've been having more of a flat curve, this guide will see to it that your business makes a positive change, and you realize all your short-term and long-term financial goals. Like most things, it all starts with a simple step… Scroll up and click Buy Now With 1-Click or Buy Now to get started!

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Table of Contents
INTRODUCTION
CHAPTER ONE
What's the brand Storytelling
Benefits of storytelling in business
Examples of Excellent Storytelling
Steps in storytelling
Why Explore Storytelling In Business
Keys to Effective Storytelling For Business
When to Use Storytelling For Business
CHAPTER TWO
WHAT MAKES A STORY A POWERFUL STORY
Essential Stories - The Tale Every Business Needs To Tell
A Frame Work Of Organizational Storytelling
Business Storytelling Structure
Things You Will Also Do When Dealing In Storytelling
Strategies to enhance your stories
CHAPTER THREE
CREATING COMPELLING STORIES
Sharing Stories For Maximum Value
Tailoring Storytelling To Special Circumstances
How to Compose Business Storytelling Titles that Capture People's
Attention
Things You Shouldnever Do in storytelling
Storytelling Tips For Business
Ways to Measure the Results of a Business Storytelling Project 72
CHAPTER FOUR
REAL LIFE STORIES AND A TEMPLATE
Creating Your Presentation

Storytelling In

Business

Strategies for

Advertising Your

Business and Personal

Brand

George Diamond

Copyright 2020 by George Diamond All rights reserved.

This eBook is provided with the sole purpose of providing relevant information on a specific topic for which every reasonable effort has been made to ensure that it is both accurate and reasonable. Nevertheless, by purchasing this eBook, you consent to the fact that the author, as well as the publisher, are in no way experts on the topics contained herein, regardless of any claims as such that may be made within. As such, any suggestions or recommendations that are made within are done so purely for entertainment value. It is recommended that you always consult a professional prior to undertaking any of the advice or techniques discussed within.

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Introduction

The storytelling in advertising generates a more successful partnership. The easiest approach to carry out innovative items is by storytelling rather than bullet points. Stories generate excitement, and enthusiasm contributes to sales.

Stories are relevant when they get people to listen to you, stories are what people recall. They're more than truth and statistics.

Stories are helping to create connections. They're drawing and interacting.

Humans have often told tales, and they are a crucial part of our everyday life, but tales have meaning beyond the importance of entertainment. In reality, storytelling is a great business ability, and when applied successfully, it can improve business in a variety of ways, such as boosting consumer satisfaction, developing a successful selling campaign, growing revenues, and so on.

Storytelling conveys meaning and company of intent is heard and earns customer loyalty. And it's not enough to provide a good or service that addresses a problem — your business has to stand out.

When you come up with an concept for your company, there's going to be a tale behind it-whether it's about making a revolutionary product or increasing your company. Say this tale

to provide a background for the clients to partners to appreciate that your company or product is worth buying / investing.

Your concept has been developed to address a issue, then share the tale of how this question has influenced you and how it has contributed to your product / service. Ensure that you keep the tale relatable to the viewer by incorporating real-life scenarios because that allows it easy to understand that the products would bring meaning to their lives.

Use storytelling in this manner allows the viewer to identify with you so that they can accept you, the person, and thus accept the brand. It is particularly the case because the plot is really relatable, and often has the added advantage of becoming easy to grasp and more unforgettable because it becomes directly relevant-the viewer may see themselves as the individual in the tale.

There's so much knowledge that customers are used to, that it's rare for a business to get lost amid the background. A corporation might be doing something different than its rivals, but decision-making is more intuitive than rational, and sharing a tale will help you differentiate your organization from your rivals.

Clearly stated, the tales are really compelling. If you're using a tale in a presentation, an ad, etc., you're less likely to lose the

audience's interest. This is why public speakers always begin presentations with tales.

Stories are often highly organized modes of discourse that allow the viewer to understand.