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The countdown has begun. The atmosphere is grim: as social media empires are shaking, millions of human beings have found themselves at home overnight, and an equal number are teetering on the edge of the abyss: A.I. undermining jobs, realistic capitalism, engagement economy, influencers, crypto, trolls, isolation, singularity, and singleness. Yet social media was supposed to throw open all the doors for us, become the new politics, make us freer, more open, and much richer, finally without effort. Mario Moroni lives in a watermill, he's a podcaster with Il Caffettino, an event moderator, and a writer. His first book - "Startup di Merda" - released in 2017, was a bestseller.
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TITLE
COPYRIGHT
INTRODUCTION
THE END
TO ENGAGE
GIG ECONOMY
PROMISES
THE OTHER SIDE OF THE MOON
SOCIAL?
CULTURE & WISDOM
CULTURE OR ENTERTAINMENT?
CONNECTION
“MONEY”
FULL TIME PROSUMERS
POLITICS
TROLL & POPULIST
A WORLD OF WARRIORS
MYTH
THE MYTH OF THE INFLUENCER
WHO IS CHIARA?
GURU
STARTUP
CRYPTO
A WORLD OF TURGID BUT EMPTY WORDS
BAROQUE
CAPITALYSERGIC
THE CONFLICT
OH, JIT!
OLD EMOTIONS, SAME FEAR
CLAN
SINGULARITUDE
NAKED APES
OUCH OUCH OUCH THE AI
FRONTIER
THE MASTER OF ALGORITHM IS IGNORING US
A LONG LONG TIME AGO…
YOLO
AGAINST YOUTH
REVOLUTION
I WISH A SUPER SOCIAL MICROSOCIAL
GETTING OUT
DON’T WORRY ABOUT THE FUTURE
CREDITS
HELLO MARK, SO WHAT HAVE YOU BEEN UP TO IN THESE TWENTY YEARS?
THE END
MARIO MORONI
THE END OF SOCIAL MEDIA
Second edition March 2024
@2024 Mario Moroni
CONTACTS
www.mariomoroni.it
Youcanprint
“The End of Social Media”
Editing: Roberta Giulia Amidani
Graphic Design: Simone Checchia, Giorgia de Giambattista
Blueorange® design
ISBN | 9791222730929
NO PART OF THIS BOOK MAY BE REPRODUCED OR TRANSMITTED IN ANY FORM OR BY ANY MEANS (ELECTRONIC OR MECHANICAL, INCLUDING PHOTOCOPYING, RECORDING, OR ANY OTHER MEANS OF CAPTURING INFORMATION) WITHOUT THE WRITTEN PERMISSION OF THE AUTHOR. Yeah, sure!
All parts of this book may be freely underlined, scribbled on, annotated, or torn out.
To Valentina, the person with whom I’m lucky
enough to raise Francesco. And to Francesco,
the reason I’m writing this book:
May our walks in nature,
far from screens,
far from algorithms,
far from fears,
guide us on our path.