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- Herausgeber: John Wiley & Sons
- Kategorie: Fachliteratur
- Sprache: Englisch
- Veröffentlichungsjahr: 2011
The latest strategies for job hunters revealed in this revised and updated edition This new Third Edition features the latest job-hunting strategies for the Information Age. You'll discover key techniques to reach hiring managers at the employers you want to work for most. New chapters integrate using social media and social networking tools like Facebook, Twitter, LinkedIn, and ZoomInfo in your job search, along with case studies from successful guerrilla job hunters that detail what works in today's hyper competitive job market with commentary from America's top recruiters. * Present your skills in creative new ways that stand out in today's hyper-competitive job market * Employ little-known search engine optimization tricks used by top headhunters * Integrated web site updated bi-weekly to remain state-of-the-moment * Part of the Guerrilla Marketing Series, the bestselling marketing book series The job search process has changed drastically in the past few years. Turn these changes to your advantage and make your search successful with Guerilla Marketing for Job Hunters 3.0.
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Contents
Cover
Praise for Guerrilla Marketing for Job Hunters 3.0
Title Page
Copyright
Dedication
Foreword
Acknowledgments
Disclaimer
JOB HUNTERS
SMART PHONE USERS
HEADHUNTERS
LAZY PEOPLE
PAID PROMOTIONAL CONSIDERATION
Introduction
EVER HAD ONE OF THOSE DA… MOMENTS?
JOB HUNTING HAS CHANGED
WANT TO TRY?
INTUITIVELY THAT MAKES NO SENSE
LOGIC PREVAILED
CURRENT REALITY
THE EUREKA MOMENT!
GUERRILLA TACTICS WORK
SO WHY THE THIRD EDITION?
THE KEYS TO LANDING YOUR DREAM JOB
HOW THE BOOK IS SET UP
SPECIAL FEATURES
STATE-OF-THE-MOMENT CONTENT
WELCOME TO YOUR FUTURE
Chapter 1: Why You Need to Become a Guerrilla Job Hunter
OFFSHORING AND AMERICA’S FUTURE AS A GLOBAL INNOVATOR
THE PEOPLE WHO BEST MARKET THEIR TALENT WIN!
WHY YOU NEED TO BE A GUERRILLA
THE #1 SECRET TO GETTING HIRED
THE #2 SECRET TO GETTING HIRED
YOUR GUERRILLA PLAN
GUERRILLA JOB SEARCH FLOW CHART
Part I: Your Guerrilla Mind-Set
Chapter 2: Personal Branding Guerrilla Style
FREE—YOUR MILLION DOLLAR PERSONAL BRAND STRATEGY!
HOW TO MAKE YOUR BRAND REFLECT THE SKILLS EMPLOYERS BUY
“YOU INC.”—YOUR PERSONAL BRAND
CREATE YOUR BRAND GUERRILLA STYLE
EFFECTIVE BRANDING IS ABOUT SELLING WHAT MATTERS
FIND ACHIEVEMENTS THAT PROVE YOUR CLAIMS
YOU ARE CHANGING THE RULES
Chapter 3: Attitude Check
THE IMPORTANCE OF A CAN-DO ATTITUDE
THE THREE R’s OF SUCCESSFUL JOB HUNTING
HOW TO STAY MOTIVATED
GUERRILLA TIPS FOR STAYING MOTIVATED
THE FOUR MOST COMMON CAUSES OF JOB SEARCH FAILURE AND HOW TO AVOID THEM
THE MOST POWERFUL WAY TO CHANGE YOUR RESULTS
MANAGING YOUR SCHEDULE AND PLANNING YOUR WORK
THE GOLDEN SELLING HOUR(S)
Chapter 4: Your Guerrilla Strategy
THE HIDDEN JOB MARKET AND WHY IT IS HIDING
CRACKING THE HIDDEN JOB MARKET
TARGETING COMPETITORS
ASSOCIATIONS
STRUCTURED INTERNET SEARCHES MADE EASY
DEVELOP A TARGET LIST OF COMPANIES
FIND PEOPLE WHO CAN HIRE YOU
OTHER SOURCES OF INFORMATION
STRATEGIC TWISTS ON TRADITIONAL STRATEGIES
PROMOTE YOURSELF
MAKE TECHNOLOGY WORK FOR YOU—NOT AGAINST YOU
LOGISTICS—BUILDING YOUR WAR ROOM
STALKING FOR JOBS—LEGALLY
Part II: Weapons That Make You a Guerrilla
Chapter 5: Your Research Plan
YOUR RESEARCH BUDGET
1. RESEARCHING AN INDUSTRY
2. LOCATING COMPANIES OF INTEREST
COMPETITIVE INTELLIGENCE
COMPANY GROWTH
LIBRARIANS ARE YOUR ALLIES
3. HOW TO FIND THE HIRING MANAGERS
A GUERRILLA RESEARCH ALTERNATIVE
FINDING LISTS OF PROSPECTS
STUFF THE CIA WOULD RATHER YOU DIDN’T KNOW
Chapter 6: Resume Writing and Cover Letter Boot Camp
WHY YOUR RESUME MAY BE OVERLOOKED
ALL RESUMES ARE NOT CREATED EQUAL
HAIL THE GUERRILLA RESUME
THE STANDARD GUERRILLA RESUME EXPLAINED
THE EXTREME GUERRILLA RESUME
GRAPHICS THAT ADD PUNCH TO YOUR RESUME
SELLING YOUR VALUE-ADDED ADVANTAGES
THE ONLY COVER LETTER YOU WILL EVER NEED
EXAMPLE GUERRILLA COVER LETTER
THREE OTHER WAYS TO OPEN YOUR GUERRILLA COVER LETTER
HOW TO ASK FOR THE INTERVIEW IN YOUR LETTER
Chapter 7: Guerrilla Networking
THE NETWORKING MYTH
HOW TO TARGET NETWORK LIKE A HEADHUNTER
SELECT TWISTS ON TRADITIONAL NETWORKING
Part III: Tactics That Make You a Guerrilla
Chapter 8: LinkedIn—the 800-Pound Gorilla
HOW TO TARGET REFERRALS USING SOCIAL NETWORKS
WIRED AND HIRED
LINKEDIN GUERRILLA CHECKLIST
SUPER-SIZING YOUR ONLINE NETWORK
GUERRILLA THE GORILLA
Chapter 9: Digital Breadcrumbs
THE MILLION-DOLLAR QUESTION
THE MAGIC OF SEARCH ENGINE TECHNOLOGY
BE EASY TO FIND
WHAT DOES GOOGLE SAY?
BEYOND JOB BOARDS AND NETWORKING—WHEN BEING PASSIVE CAN BE A GOOD THING
DIGGING INTO THE WEB TO GET TO HIRING MANAGERS
HOW TO CREATE AND POST A WEB PORTFOLIO ONLINE
YOUR WEB SITE
YOUR BLOG
FACEBOOK AND MYSPACE
BRANCH OUT THROUGH FACEBOOK
VIDEO RESUMES
KEEPING IT TOGETHER
HOT OFF THE PRESSES: ABOUT.ME
TAG YOU’RE IT!
Chapter 10: Commando Tactics
#5: THE COFFEE CUP CAPER
#58: BECOME THE EXPERT
#9: WRITE A WHITE PAPER—FOCUS ON A HOT TOPIC
#57: THE TROJAN THANK-YOU NOTE
#29: SEND HALF OF YOUR RESUME
#157: SEND A LETTER STATING YOU ARE OVERQUALIFIED
#11: E-MAIL CHAIN LETTER
#131: SEND ARTICLES AS A FOLLOW-UP AFTER AN INTERVIEW
# 183: DISTRIBUTE A BOOKLET
# 69: CALL HUMAN RESOURCES
#10: WRITE A CASE STUDY
#77: PREPARE A COMPETITIVE ANALYSIS
#71: WRITE A BROCHURE
21:TEMP TO PERM
#94: AUDITION
Part IV: Your Guerrilla Job-Hunting Campaign
Chapter 11: The Force Multiplier Effect in Action
CASE STUDY: GAIL NEAL
CASE STUDY: TOM MCALISTER
CASE STUDY: BILL MCCAUSLAND
CASE STUDY: STEVE COBAIN
CASE STUDY: MARY BERMAN
CASE STUDY: KENRICK CHATMAN
CASE STUDY: KEVIN WATSON
CASE STUDY: CHAD LEMKE
CASE STUDY: DARRYL PRAILL
CASE STUDY: ERICA C.
CASE STUDY: JADE N.
CASE STUDY: GRANT TURCK
CASE STUDY: JEFF KRUZICH
CASE STUDY: GREG QUIRK
Chapter 12: Hand-to-Hand Combat
FOCUS ON THE EMPLOYER’S GOALS
BUILD YOUR STRATEGY AROUND THE EMPLOYER’S EXPECTATIONS
THE INTERVIEW MINEFIELD
NAVIGATING THE MINEFIELD
PREPARATION—UNDERSTAND THE MEETING’S PURPOSE
HOW TO ANSWER QUESTIONS
HOW TO PREPARE FOR THE BEHAVIORAL INTERVIEW
HOW TO ANSWER THE “F” QUESTION
HOW TO ANSWER THE “L” QUESTION
DRESS FOR EXCELLENCE
HOW TO RECRUIT AN INSIDE ADVOCATE
THE ABSOLUTE LAST THING YOU DO BEFORE BED
GAME DAY
THE SCIENCE OF BODY LANGUAGE
YOUR GUERRILLA INTERVIEW STRATEGY
YOUR NUMBER ONE TACTIC
TAKING CHARGE OF THE INTERVIEW
QUESTIONS DESIGNED TO SEPARATE YOU FROM THE PACK
HOW TO ASK FOR THE JOB
CONCLUDING THE MEETING
HOW TO HANDLE MONEY
HOW TO FOLLOW UP BETWEEN MEETINGS
Chapter 13: Negotiating the Deal
PROJECT A WINNING ATTITUDE
PREPARING FOR NEGOTIATIONS
NEGOTIATE WITH THE FINAL DECISION MAKER
NEGOTIATE YOUR POWER BEFORE YOUR PAY
ESTABLISHING YOUR BOTTOM LINE
YOUR STRATEGY
THE PSYCHOLOGY OF THE DEAL
BREAKING AN IMPASSE
NAVIGATING THE GAUNTLET
BODY LANGUAGE
ASK FOR A LITTLE—GET A LOT
CLOSING THE OFFER
HOW TO KILL YOUR DEAL
SUMMARY
Chapter 14: Career Lancing
Bonuses
About the Authors
Index
Free Job Search Resources
Praise forGuerrilla Marketing for Job Hunters 3.0
“This book will teach you how to sell yourself. That knowledge will change your opportunities and can change your life.”
–Carl Albert, Chairman, Boise Inc. of numerous books on writing as a business
“As with all things in business, in a job search, only results matter. David Perry’s tactics deliver!!”
–Jim Rulseh (#1000) Chief Operating Officer, Tulip Corporation of numerous books on writing as a business
“Rarely do I read a business book that leaves me with actionable suggestions that are truly original. From the first pages, Guerrilla Marketing for Job Hunters does just that–it provides both a concrete plan and a wealth of tips for serious job seekers that are new but eminently logical and extremely effective. And having seen David Perry in action, I know he sets the bar in teaching that failure is not an option. He and Jay Levinson provide a game plan that is both powerful and practical.”
–Eric W. Golden, President & CEO, Equipois Inc. of numerous books on writing as a business
“A literary Trilogy ... they’re rare–due to the difficulty in delivering a sustainable message, or worthless–due to lackluster content. Now Perry/Levinson join the ranks of C.S. Lewis & J.R. Tolkien and deliver a masterpiece every job hunter must have in their Guerrilla arsenal. This edition, more than the others, defines commando concepts and tactics already proven to work by scores of people who have mustered the courage to approach their search using the Force Multiplier Effect. The paradigm shift in the job market is forcing change. Get this book–you need to be battle ready.”
–Rudy Richman, Vice President of Sales, Protus IP
“The current state of the global job market is more challenging than it has been in over 25 years. The magnitude of job force reductions is unprecedented. Guerrilla Marketing for Job Hunters 3.0 is the most important and critical tool to use as a competitive advantage. When you think about the quantity of people who are vying for the few job openings that might exist, the job hunter must be clever and think outside of the box. This book provides ample ways to stand out head and shoulders beyond all others in a very crowded job market.”
–Steven O’Hanlon, President & COO, NumeriX
“If you are a job seeker, an educator, career practitioner, this is the best resource anyone can have to find the work you love! It is all about branding the individual and giving you step-by-step strategies and tools that really truly work. BRAVO again!”
–Janet Uchacz-Hart, Executive Director, Saskatoon Industry-Education Council
“Guerrilla Marketing for Job Hunters is an excellent source of information for job seekers and for job developers. The combination of creativity, practicality, and action makes this the ‘must-have’ book for people who are seeking new ways to spark their job search. The ideas included in this text are imaginative and have relevance, even under the most adverse economic conditions. Use this book to stand out from the crowd, to make a difference, and to get moving in some new directions.”
–Norman E. Amundson, author of Active Engagement
“There’s never been a more important time than now for the unconventional, Guerrilla job search methods in this book. To cite just one example: You’ll learn how to build a compelling new network in days that gets you sit-down meetings with decision makers who can hire you for jobs that aren’t advertised or don’t even exist yet. You will literally have no competition if you use these proven methods for creating a Guerrilla Resume, picking your target employers, and convincing them to hire you. What Jimi Hendrix was to the blues, David Perry is to job hunting. I cannot recommend this book highly enough.”
–Kevin Donlin, Creator, TheSimpleJob Search.com, Co-Creator, The Guerrilla Job Search Home Study Course
“Most business books are b-o-r-i-n-g. However, you know from the minute you crack open Guerrilla Marketing for Job Hunters 3.0 this book is different. David Perry has done it again. It’s everything you need to know to land the perfect job for YOU using the most creative and up-to-date methods. In fact, I challenge any reader to open this book to any page and try to not find something that helps them with their career (you can’t do it).”
–Lee Silber, author of Career Management for the Creative Person and 14 other popular books. www.leesilber.com
“Guerrilla Marketing for Job Hunters 3.0 is a comprehensive resource that works in today’s job market. The ideas shared are nontraditional, innovative, aggressive, and most importantly they provide results. The step-by-step process is easy to understand and implement. I would recommend this book to anyone serious about finding or changing their job!”
–Barbara J. Bruno, CPC, CTS, author, speaker, entrepreneur, Good as Gold Training, Inc.
“Full marks to author David Perry, the Peter Drucker of the executive search industry. Guerrilla Marketing for Job Hunters provides powerful and unique insights into how to take complete control over your next career move. After reading this book you will do just that, take control, using a road map that gives you the confidence to succeed.”
–John Reid, President, Canadian Advanced Technology Alliance (CATA) Alliance
“Guerrilla Marketing for Job Hunters is the first practical battle plan for a new, empowered workforce–one that is ready to go to war over talent–their own. Jay Levinson and David Perry take you to the front lines and tell you how to survive and prosper. Not for faint-hearted whiners looking for an easy road. These guys show you how to build underground tunnels, find back doors, and infiltrate the opposition.”
–Gerry Crispin, SPHR, Chief Navigator, CareerXroads
“The Relationship Edge. Are you on it, in it, or over it? In business and in personal relationships of all kinds, trust is the critical element. It’s the glue that bonds all the other elements together. Without it, the relationship will diminish or die. David Perry is a trusted advisor. His book openly discusses the approaches to making right decisions and building the relationship edge. I highly recommend this read.”
–Steve Gordon, CEO, The Regional Group of Companies Inc.
“Can you believe it? A book on job hunting that is a page turner! David manages to turn job hunting into an energizing activity. Follow the methods laid out in David’s book, and you will actually look forward to your job search! Even if you are not looking for a job, you will want to read this book. In today’s fast-moving knowledge-worker economy, everyone needs to know how to brand and market themselves–this is exactly what David teaches you to do. One last thing: If you are an employer, you will want to try to keep this book out of your local bookstores–this is not a book you will want your employees to read–it will give them too many door-opening ideas.”
–Ron Wiens, Senior Partner, Totem Hill Management Consulting Group
“We’re all Guerrillas now.”
–Allan Hoving, Founder, TheFrequency.tv
“When you are looking for help in landing that position you dream about, Guerrilla Marketing for Job Hunters 3.0 is the resource to turn to.”
–Doug Smith, International speaker and author of Thriving in Transition
“There are lots of ways to job hunt but not lots of smart ways. If you want to go smart, then go with David Perry and buy this book.”
–Penelope Trunk, author of Brazen Careerist
“We’re in a new world. Resumes alone won’t do it. Take it from someone who stood on a street corner wearing a sandwich board of his resume in the mid-1990s–the ideas in Guerrilla Marketing for Job Hunters 3.0 are a heck of a lot easier to implement–and you won’t get laughed at anywhere near as much. Recommended reading.”
–Peter Shankman, Founder of Help a Reporter Out and author of Can We Do That?! Outrageous PR Stunts That Work– and Why Your Company Needs Them
“Job hunters don’t need to be told the ‘what’ of job hunting; they want and need to know the ‘hows.’ They are all in here and then some and, just as important, conveyed with the energy and passion of someone who not only knows what he’s talking about, but truly believes it. You will, too.”
–Dave Opton, Founder and CEO, ExecuNet
“This new book lays out a straightforward and detailed plan of attack for every step of a job search from planning to negotiating the offer. The insights and insider knowledge of the recruitment industry that Guerrilla Marketing for Job Hunters 3.0 offers establishes it as an indispensable tool for job seekers to land the interview and secure the job of their dreams. Going into a job search without this book would be like going into battle unarmed.”
–Gautam Godhwani, CEO, SimplyHired .com
“This book is brilliant. Packed with stories, examples, and tactics to help you at any point in your job search–this book is all about landing a real job with intense competition in a minimal amount of time. An absolute must-read.”
–Jason Alba, CEO, JibberJobber.com
“If you’re a college student looking for an internship or a recent graduate looking for an entry-level job, then you’ll understand from even a quick skim through Guerrilla Marketing for Job Hunters 3.0 that it will be as indispensable to your job search as your textbooks were for your classes. In tight job markets, the competition for the best positions is especially fierce, and every candidate will be looking for an edge. If you want to get the edge over your competition, then you need to get this great new book.”
–Steven Rothberg, Founder, College Recruiter.com job board
“Perry and Levinson truly understand how changes in information and communication technologies have created new opportunities and pitfalls for the job seeker. Stand out from the crowd and truly shine by illuminating your most important talents to the broadest audience–in a cost-effective fashion. Stop wasting time and start with this book.”
–Sam Zales, President, Zoom Information, Inc.
“If you are ever tempted to think, ‘I know all that’ when it comes to the job search, read this book. As a former director of Career Services at a major university, this book is a humbling reminder that even ‘experts’ need refreshers and new insights to stay relevant. Thanks to technology, the tools and techniques to assist with self-marketing strategies are constantly changing (evolving). This book not only allows you to stay in the game, but it helps you get ahead of the game when it comes to marketing you.”
–Dawn Brown, author of That Perception Thing!
“David Perry calls his co-author, Jay Levinson, the ‘five-star general of Guerrilla Marketing.’ Perry is the drill sergeant. He kicks butt. In the army, his squad would lose the fewest men. In the job wars, his men and women beat the opposition and gain the position. If a career victory is what you’re after, follow Perry.”
–Tony Patterson, Editor and CEO, SCAN
“This book provides readers with valuable information that will enable them to stand above the crowd and secure the best suitable employment. A wealth of information extends into areas that I will be able to utilize in my business, because in a way, I am always applying for the ‘job’ of being a trusted advisor to potential clients.”
–Milan Topolovec, BA, TEP, CLU, RHU, President & CEO, TK Group, www.thetkgroup.com
“Guerrilla Marketing for Job Hunters 3.0 is a must-have manual for the serious career professional. David brings his strong sales perspective to the job hunt strategy. Follow his process. Don’t compromise. Leave your emotions in the bedroom and let his system do the work. David leaves out the fluff and academics, leaving us with fast-paced advice and lots of free go-to resources that he uses to execute the system himself. I’ll be providing a copy of Guerrilla Marketing for Job Hunters 3.0 to all my sales clients. David’s approach applies to the deal hunter as much as it does the job hunter.”
–Terry Ledden, Sandler Training
“This much-needed sequel to Guerrilla Marketing for Job Hunters 2.0 puts the tools of the Internet at the fingertips of the searcher! Advice on social networks, blogs, special web sites, and interactive promotion is laid out for all to use. In today’s troubled economy, it would pay every employee–not just those who are currently looking for a job–to become familiar with this book. One of the benefits of the process is that it will help you appreciate your own strengths and skills and your value as a person–not a bad side effect from an exercise that is, after all, devoted to your future!”
–Barry Gander, Senior Vice President, CATAAlliance
“When the first Guerrilla Marketing for Job Hunters was published, the content was original, game changing, and outrageous. In just four years, the recommended tactics have become absolutely, undeniably necessary for success. Candidates who don’t adopt this plan are handing over their new career opportunity to the competition.”
–Debra Feldman, Executive Talent Matchmaker: Part Sleuth, Part Networker, JobWhiz
“David has looked at the process of job hunting in a completely out-of-the-box approach, and why not? The automotive industry says this is no longer your father’s car, so your approach to looking for a job is no longer the way your father looked for one, either. It’s about the two-way street of value. Your future employer needs to value your skills just as you need to value their appreciation of them, and David’s book is about the whole process.”
–Allan Zander, CEO, Data Kinetics
“A must read. A useful and effective tool for all economic times. Once you start reading, it’s hard to put it down.”
–Rick M Sabatino, Financial Director, Camp Fortune/Mont SteMarie
“Dave never ceases to amaze me with his ability to adapt the latest marketing trends to the job-search procedure. Bravo, Dave! This book is even better than the last one.”
–Mark Hanley, Director of Operations, Kingston Economic Development Corporation
“The job-search paradigm has shifted, and you can either play by the new rules or go the way of the dinosaurs. The bold, cutting-edge search strategies found in Guerrilla Marketing for Job Hunters 3.0 will position you to exploit the system and demolish the competition. I know, because it’s how I coach my clients to win!”
–Cindy Kraft, CPBS, CCMC, CCM, CPRW, JCTC, The CFO--Coach
“It doesn’t matter how brilliant you are or how exceptional you are at your job. If you are not getting yourself in front of the right people, the hiring decision makers, you will be overlooked. David Perry and his Guerrilla Marketing for Job Hunters 3.0 will give you the ammunition to get noticed. Don’t get lost on the battlefield; win the war.”
–Donato Diorio, CEO, Broadlook Technologies
Copyright © 2011 by Jay Conrad Levinson and David Perry. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada.
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions.
Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.
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Library of Congress Cataloging-in-Publication Data:Levinson, Jay Conrad. Guerrilla marketing for job hunters 3.0 : how to stand out from the crowd and tap into the hidden job market using social media and 999 other tactics today / Jay Conrad Levinson, David E. Perry. p. cm. Includes index. ISBN 978-1-118-01909-2 (pbk.); ISBN 978-1-118-06136-7 (ebk); ISBN 978-1-118-06170-1 (ebk); ISBN 978-1-118-06127-5 (ebk) 1. Job hunting. 2. Social media. 3. Career development. 4. Vocational guidance. I. Perry, David, 1960 Jan. 12–II. Title. HF5382.7.L4654 2011 650.14—dc22 2010051280
You know who you are, David Perry, and you know how much heavy lifting and fiery hoop diving you've had to do. I also owe acknowledgments to Frank and Ginger Adkins, who are currently walking the walk; to Jeremy Huffman, who has reached his destination already; to Christy Huffman, who has the journey ahead of her and will benefit from the words in these pages; and to Joshua Huffman, who searched for the perfect job and found it while looking in the mirror.
J.C.L.
To my darling wife Anita: Wow, our 30th year together. I love you. You are an inspiration as a wife; mother to Christa, Corey, Mandy, and Shannon; and business partner.
D.E.P.
Foreword
Do you know why Jay Conrad Levinson and David Perry use the word “Guerrilla” in the titles of all their books and talks? The answer is that Guerrillas pursue conventional goals in unconventional ways. Guerrillas, like the achievers who read SUCCESS magazine, have a better perspective on reality than their conventional opponents who tend to pursue their dreams by the book.
Never before have Guerrillas had such a competitive advantage. In the job market, doing things “by the book” is a fairly certain path to disaster and frustration–unless you operate according to the principles and insights in this book. This book ushers you into the land of conventional goals attained, to reality as it is, rather than as it was. It guides you to a new world that remains unknown to other job hunters–a world in which Guerrillas reign supreme. It has been said that in a dog-eat-dog economy, the Doberman is king. We're in that kind of economy right now–and the Guerrilla is king.
It takes a lot to be a true Guerrilla, and this book provides a lot to accomplish that goal. Wanting to be a Guerrilla is part of the job, but the heavy lifting of becoming a Guerrilla is in being a master of details. Where do you learn those details? The answer is in the pages ahead. It's not necessarily an easy answer, but it's a correct answer.
You absolutely must be aware of how the job market has changed dramatically just in the last decade. This is not your father's generation; it is yours. But it only belongs to you if you have the wisdom and awareness of the Guerrilla. You'll gain those invaluable attributes if you soak up that wisdom and become aware of today's realities. This book was written both to help you open doors to jobs others dream about and to show you how to get one.
To many, getting the job of their dreams is close to impossible. But Guerrillas are experts at learning the art of the impossible. Their knowledge of what is really happening in the job market transforms the impossible into the probable. Lightning has been captured in these pages. Minds will be changed. Lives will be changed. Light will illuminate the way.
Can all that really happen with just a book? It's a beginning. If you're not a Guerrilla job hunter, we wish you success, but if you are a Guerrilla job hunter, we predict success.
Are you ready to design your life on purpose and live the best years ever? Start right now!
To your SUCCESS.
Darren HardyPublisherSUCCESS magazinewww.SUCCESS.com
Acknowledgments
Sage Schofield knows what she's done; Seth Pickett is our Official Man on the Streets; and Natalie Smith continues to lead by spirit.
Acknowledgments are also due to Steven, Michelle, Heide, Elexa, Hayley, Zachary, Austin, Blake, Ava, Alyssa, Leighton, and John Thomas for being so darned cute.
And, of course, my life and my search are more fruitful because of my new bride, Jeannie Levinson, and my constant daughter, Amy Levinson.
Jay Conrad Levinson
Writing a book truly makes you appreciate your friends and colleagues. It takes many people to bring a book to life, and it is my honor to recognize them now.
When I started Perry-Martel International Inc. with my wife and business partner Anita Martel, my marketing budget for the entire year was $20. As luck would have it, I stumbled across an interesting book called Guerrilla Marketing by Jay Conrad Levinson (Boston: Houghton Mifflin, 1989) that promised to reveal hundreds of ways to stretch my marketing budget and get results. Indeed, I owe my early successes in marketing to Jay's ideas. Little did I know that 17 years later Jay would write the Foreword for my first book, Career Guide for the High-Tech Professional (Franklin Lakes, NJ: Career Press, 2004), and ask me to co-author Guerrilla Marketing for Job Hunters. To Guerrilla Marketers, Jay Conrad Levinson is a five-star general. He is also a true gentleman.
Kevin Donlin helped to expand the offering with the formation of Guerrilla Job Search International. A great business partner, he's a pleasure to work with–save for all the excess energy.
Mark J. Haluska, my friend, colleague, and business partner in recruiting, contributed his blood, sweat, and smarts to the first two editions of the book. Following a remarkable career in the military and in public service, Mark has become a first-class headhunter and life-long friend.
Wayne Eells dogged me daily to ensure I focused on the end-user needs of the reader to make certain that the book would make an immediate impact.
All the people at John Wiley & Sons were a pleasure to work with, including Shannon Vargo, my editor, Elana Schulman, and Linda Indig. I want to single out Shannon for stewarding it through the editorial process. What a breath of fresh air she has been.
I have Christa Martel-Perry to thank for providing the drill-instructor-themed original art work.
Many thanks to Megan Quinn at Google for steering me through the permissions process so we could use all the Google screen shots, which make the book easier to follow. Google is a trademark of Google Inc.
To my father, Fred Perry, who patiently read and reviewed all my first drafts in spite of having a life of his own … thanks!
The recruiting industry, by its very nature, attracts mavericks, evangelists, and pioneers. It has been my good fortune to work alongside and share ideas with some of the finest in the business, including many who contributed to this book. Thank you, Wayne Eells, Chris Perry, Gerard le Roux, Steve Duncan, Grant Turck, Rob Mendez, Skip Freeman, Adam Swift, Barbara Ling, Animal, Martin Buckland, Gail Neal, Tom McAlister, Bill McCausland, Steve Cobain, Mary Berman, Kenrick Chatman, Cindy Beresh-Bryant, Chad Lemke, Erica C. Jade, Jeff Donaldson, Jeff Kruzich, Lauryn Franzoni, Bill Humbert, Beth H. Kniss, Ross Macpherson, Shari Miller, Jim Moens, Dave Opton, Sally Poole, Paul Rector, Jill Tanenbaum, Deanna J. Williams, John Sumser, David Braun, Anita Martel, Dennis Smith, Dave Howlette, Gary Smith, Daniel Houle, Patrick McConnell, Allan Place, Allison Doyle, Mark Haluska, Jim Stroud, Jim Reil, James Durbin, Penelope Trunk, Kevin Watson, Willy Franzen, Peter Clayton, Glenn Gutmacher, Donato Diorio, Jason Alba, Matt Massey, Harry Joiner, Steve Panyko, Joseph Nour, Dave Mendoza, Steven Rothberg, Simon Stapleton, Cindy Craft, Stephen Forsyth, Rayanne Thorne, Jason Davis, Michael Kelemen, Tom Weishaar, Darryl Praill, and Allan Zander.
And finally, to the tens of thousands of job hunters and hundreds of clients I have worked with over the years–thank you. Without you, my life would not have been nearly as interesting.
David [email protected]
Disclaimer
JOB HUNTERS
If you really want to get a new job and you are willing to do the work necessary to stand out from the crowd–buy this book! Grab a highlighter and mark it up. Devour it. Dog-ear the pages that are of most interest. Try everything that doesn't completely knock you out of your comfort zone and then try those ideas that do. By studying our book and applying the ideas, you will always be able to get a job no matter what the economic conditions. You will never again be dependent on anyone but yourself.
SMART PHONE USERS
Adoption of mobile technology is growing at a faster pace than the Internet. Because Guerrillas recognize new opportunities to differentiate themselves, portions of this book leverage Quick Response technology from Microsoft to deliver exclusive content. To encourage you to embrace and use this technology, watch for “Tags” like the one below for extra bonus content. Go get the free application for your smart phone.
HEADHUNTERS
Please don't buy this book! I haven't responded to any of the hate mail from the recruiters who have accused me of trying to put them out of business, and I won't respond to yours.
BTW: Smart recruiters have adopted the tactics in this book to help them close more deals.
LAZY PEOPLE
Do not buy this book if you're unemployed and happy to stay that way. You won't do what's necessary to get “unstuck” and no one can do it for you. Save your money.
PAID PROMOTIONAL CONSIDERATION
Zero. The people and products/companies profiled in Guerrilla Marketing for Job Hunters 3.0 are here based solely on merit, just as those featured in the first two editions were.
Introduction
The Winner's Edge
Through my illness I learned rejection. I was written off. That was the moment I thought, Okay, game on. No prisoners. Everybody's going down.
—Lance Armstrong
I was waiting in line at the airport, minding my own business when suddenly my BlackBerry started to vibrate—vigorously. It was my oldest daughter Christa Martel-Perry (she's in university studying advertising and design) who just wanted to say “hi!” Right! I'm the proud father of four, high energy, impatient, just get it done, future leaders of the new world. But I digress….
Texting is a great communication tool. It avoids long-winded conversations and the need to make excuses for not calling. Most important is its brevity. What follows is my entire texted communication.
Time: 1501 hrs.
Location: Detroit
Christa: Dad, I need help with a homework assignment for my advertising class. Need to design a new media campaign to find a job. I have to present it in two days—Friday. Ideas?
Me: Launch a chain letter e-mail and a Facebook ad campaign targeting your top 10 companies.
Time: 1647 hrs.
Location: Philadelphia
Christa: Dad—have top 10. Need your credit card number for Facebook ad.
Me: K here's # ******** PIN follows in next txt.
Me: PIN ****** spend $10 max w .25 per click.
[Action: I agreed to a $10 maximum spend for the Facebook ads with a suggested cost per clickthrough of $0.25, giving Christa a potential test group of 40 people. E-mailed credit card number with PIN—I know what you're thinking, but hey! In for a penny …]
Time: 2215 hrs.
Location: Ottawa
Christa: It worked!
Me: What worked?
Christa: E-mail chain letter. Got two replies already.
Me: Already! From who?
Christa: Friend's father knows the executive director at X. She's sending me details and passing on my message.
Christa presented her campaign to her class Friday. A day later she received an e-mail invitation to interview with one of her targeted organizations and shortly thereafter (days) she agreed to head overseas.
EVER HAD ONE OF THOSE DA…MOMENTS?
Think about what just happened. I interacted with Christa for mere minutes between flights:
By the time I landed in Philly, Christa was ready to execute.She used free software on her laptop to create an ad and upload it to Facebook.By the time I cleared customs in Ottawa, Christa was seeing results.Her message went viral.Christa closed an offer days later.… never having read a newspaper, surfed a job board, gone to a networking event, or spent a penny (of her own money)!
Can job hunting be this easy? Yes. For most people, starting the conversation is the hardest part, but once they're talking, they can get the offer. This book will help you start more conversations with people who can hire you.
JOB HUNTING HAS CHANGED
Let me contrast Christa's experience with those of the audience we presented to earlier in the day, at the SAE World Congress (Society of Automotive and Aeronautical Engineers). Kevin Donlin (my business partner in Guerrilla Job Search International) and I were in Detroit to present “Guerrilla Job Search Secrets Revealed.” The audience: engineers between opportunities (job hunters).
As background, let me just say that when Kevin and I present it's a lively interactive event—best described by one attendee as a “good old-fashioned revival meeting!” We know holding an audience's attention for 90 minutes requires that we grab attendees by the throat and shake them to their very core—figuratively speaking, of course.
We begin every talk by playing “Stump the Recruiter.” This is a fully interactive game that allows me to whip the audience into a frenzy by telling them that they can win a copy of Guerrilla Marketing for Job Hunters 2.0 or a Commando Tactics DVD …(wait for it!), further informing them that “no one ever wins.” “So I brought just one copy of each because a box of books is heavy, and I know I'm just going to have to lug them home—again.” But that day I went just a little farther saying, “but maybe, because I'm in a room filled with engineers, and I'm just a “simple BA, it might be the first time.”
Got their attention? You bet.
So up goes Slide #1, which is blank save for these two sets of numbers standing 16 feet tall: 24,297,000 and 2.6. I ask the audience, “Can you tell me what those numbers stand for?” A flurry of answers is shouted out, running the gamut from: the number of unemployed people in America to the daily consumption of Starbucks coffees.
Sadly, none are correct. “Looks like I'll be lugging the book home again,” I say.
WANT TO TRY?
What do you think these numbers stand for?
24,297,000
2.6
Give up? Come on, try!
Okay, let me tell you. The 24,297,000 number comes from the U.S. Bureau of Labor Statistics and represents the “Hires levels and rates by industry and region, seasonally adjusted” for the 6 months from September 2009 to February 2010. The 2.6 stands for the number of jobs that went unfilled—2.6 million in January of 2010. By November 1, 2010, that number had grown to 25.5 million people hired. Do you remember seeing 24 million job postings? Me neither.
INTUITIVELY THAT MAKES NO SENSE
We've been bombarded with news to the contrary for nearly four years. But it's a fact. How can that be?
One of the great underreported/unreported stories about the recession is that American employers have jobs they can't fill. What statistics reveal in the midst of the weakest economy in several decades, and a national unemployment rate hovering around 9.7%, is that employers have jobs that can't be filled. How many last month? Just go to this U.S. Bureau of Labor Statistics link to see: http://tinyurl.com/nku3d9. These numbers indicate that the problem is more than a simple supply/demand mismatch.
Here's the real problem. More than 95% of jobs are not advertised anymore because employers are ill equipped to deal with the avalanche of resumes, each one of which has to be filed, tracked, and replied to for Equal Opportunity Employer reasons. This consumes hundreds of hours of time that few can afford. The vast majority of jobs remain unadvertised—they are invisible to ordinary job seekers. However, millions of people are being hired, and if you want to know how many, just load this URL into your web browser:
www.bls.gov/news.release/jolts.t02.htm.
Are you surprised? Think I'm fibbing?
LOGIC PREVAILED
It took me just two minutes to explain why employers were hiding jobs and how attrition and “casual labor” affected what openings job hunters actually saw. It was quickly clear to them why, how, and where they were looking wasn't working. Conventional tactics like job boards, newspapers, and networking have their place, but they are largely passive tools and nowadays employers are only looking to talk to a handful of the “most qualified” people, and they are using a brand new suite of tools and tactics to reach them. What they needed to understand was how employers' recruiters and headhunters filled positions.
We then showed them how a recruiter, given the task of finding an engineer with brake and exhaust system experience, for example, would go about their task. The recruiter could:
1. Run an ad and hope the person they're looking for sees the ad and applies.
2. Create a Boolean search string using keywords and run it through Google.
Hint: the keywords solution takes two seconds and returns only exactly qualified people. It was obvious which route the recruiter would take. I showed them exactly how it would be done. The search strings I used and the number of hits returned (figures in parentheses) are below.
intitle:resume brake.system | exhaust.system education -jobs -apply -submit mechanical (84)site:linkedin.com inurl:in brake.system | exhaust.system mechanical ∼engineer (290)(“brake system” OR “exhaust system”) engineer inurl:profile (occupation OR “about me”) (72)By the way, you can cut and paste each of these search strings into Google to see the results—do not include the numbers in parentheses.
CURRENT REALITY
Every day there are hiring managers, recruiters, and headhunters searching for people with your skills. They want to find you. They're looking to fill jobs that aren't advertised. You want to come up in those searches but you only come up in those searches if your profile has the exact same words that they're searching for. The big question we asked the audience was, “Would you have been found if I had run a similar search using your skills and abilities?” The answer was a resounding “no!” “Well, if the people who are looking for you can't find you, then your job may go to a lesser qualified engineer and you are going to miss out on many opportunities,” I said.
For the next 90 minutes Kevin and I explain why the traditional methods job hunters have been coached to use are not sufficient for today's new reality. We explain why newspapers and job boards (passive mediums) are rapidly being replaced by Boolean search strings (keywords) on LinkedIn, Facebook, and Twitter. It was clear no one in the audience realized how proactive employers are when they have a problem to solve, or that hiring managers are 1,000 times more likely to reach out to candidates selectively themselves, before ever using a headhunter, recruiter, employee referral, or advertisement.
THE EUREKA MOMENT!
You can reverse engineer the same search techniques to be found or to find employers who have problems you can solve and create a job for yourself.
What's your takeaway?
1. The economy has changed and every organization has had to change the way it does business, and that means changing how it hires.
2. Looking for problems you can solve is easier than looking for a job—one implies value (employers will pay to have a problem resolved), the other simply implies a payroll cost.
The audience quickly figured out that an “opportunity” was a chance to solve a problem and that's what engineers do best. This is the most competitive job market we've ever seen, but there are jobs out there, lots of them. They're still aren't enough jobs for everyone though, so it is no longer good enough for you to just be the most qualified. That's not who gets the job. And you probably already know that. The person who gets the job is the one who can find the job to begin with and then maneuver the job search process.
Finding and maneuvering to the offer stage are a Guerrilla Job Hunter's competitive advantage.
GUERRILLA TACTICS WORK
There are jobs in the “hidden job market”—lot's of them—but hidden they will stay. To get at these opportunities, you need to relearn how to search for opportunities and articulate your value to employers in terms they can understand.
Guerrilla job search methods have already passed the test in some of the toughest cities in America, like Detroit where one man landed a six-figure job just eight days after hearing us speak. Three others landed jobs just seven weeks later. That's 76% faster than the national average of 32.2 weeks. You will be reading of many more examples.
Our strategies and tactics will empower you to be found and start a conversation that will lead to you getting hired. When you learn about the way interviews have changed, you can adapt and win every time.
The Great Depression, two World Wars, the Cold War, putting a man on the moon—each generation of Americans has met, and conquered, its own seemingly impossible challenges. Now is the time for us to conquer ours—and to put America back to work—one Guerrilla at a time!
SO WHY THE THIRD EDITION?
For job hunters, a lot has changed since the book debuted. For example:
There are two job search strategies that always work no matter the economy:1. Being found is now the best way to guarantee you're always working. You need to understand how employers think and look for people so that you can be found.
2. Finding a job in today's overcrowded, hypercompetitive job market requires that you understand how to cut through the noise and get in front of a decision maker who can hire you.
On January 1, 2011, Facebook had more than 500 million users. If Facebook were a country it would be the third largest by sheer population, eclipsed only by India and China. When compared to Facebook, the two best-branded job boards, CareerBuilder and Monsterboard, have dismal web site traffic. Go to Compete.com, plug the sites in, and you will see for yourself.
Yet in the midst of all this change, most people are still looking for opportunities on job boards and networking the way they did five years ago. This has serious implications when you're trying to find a job and/or be found.
You must think and you must act—differently. Don't worry. We will show you:
What to do.How to do it.Why you're doing it (knowledge is power!).What's different in our job search approach?
There are two key breakthroughs:
1. Our step-by-step marketing-based approach
2. The Force Multiplier Effect
Step-by-Step Marketing-Based Approach
Every job search is a sales and marketing campaign. The successful job hunter identifies prospective companies; contacts them by phone, uses mail and/or e-mail; and meets in person to convince them to make a job offer. This is no different from what an insurance agent or mortgage broker does to get new clients—it's sales and marketing. Intuitively we all know this.
Yet, the vast majority of job-search books are written by people with no background in sales or marketing—academics, HR professionals, and career coaches.
By contrast, Jay and I have forgotten more about sales and marketing than most job search “experts” will ever learn. This is not to brag—being tops at sales and marketing in the career space is like being the tallest midget in the sideshow.
Yet, Jay and I do stand out with our sales and marketing backgrounds, unlike any other writing team in the career space today.
Jay is the father of Guerrilla Marketing, the best-selling marketing series in history, while I started a successful recruiting practice by making up to 150 cold calls per day, telephoning busy executives and handling rejection after rejection. My prospecting and closing skills were forged after a years-long baptism by fire, and this has helped me negotiate more than $184 million in salaries since 1986.
The Force Multiplier Effect
In the first two editions of Guerrilla Marketing for Job Hunters, job hunters were introduced to the Force Multiplier Effect, the military discipline of using multiple tactics at the same time to create synergy—and overwhelm the target. In modern warfare, it's a proven process of dominating the enemy to win.
Guerrilla Marketing for Job Hunters 3.0 is the sequel designed to help you organize and launch your own Force Multiplier Effect. It explains in step-by-step detail how to use the newest social networking sites and digital tools to perform a precession-guided job search and all-out job hunting assault on a targeted list of ideal employers. Every tactic in the book has been put to the test, based on feedback from job hunters who bought the book and/or attended an event or Boot Camp as well as the newest techniques used by recruiters and employers.
Guerrilla Marketing for Job Hunters 3.0 gives you access to worksheets and exercises that make it drop-dead simple for you to find a job fast. There are detailed before-and-after sample resumes and cover letters, as well as proven ideas you can use to tailor tactics to your situation. You will use these tools to beat out your competition, to find jobs (opportunities) first and be the most prepared so you get the offer.
There is extensive supplemental material and “Special Reports” available free for people who expressly purchased the book at www.GM4JH.com.
THE KEYS TO LANDING YOUR DREAM JOB
What's in it for you? Guerrilla Marketing for Job Hunters 3.0 shows you how to take full advantage of strategies and job-hunting techniques that are not available as free information on the Internet and were previously only known by a handful of insiders.
Employers will literally be lining up to hire you because the book:
Guides you through a simple method to pick your most marketable skills, in 30 seconds or less (as a result, every resume, cover letter, and conversation you send will cut through the noise in any job market, like a hot knife through butter).Leads you through the process of crafting a resume that connects directly to your ideal employer (based on 100 years of principles used in advertising copywriting).Shows you how to build a ZoomInfo, LinkedIn, Twitter, and/or Facebook profile that gets found and read and makes the phone ring with interview offers.Demonstrates how to use innovations like Google Local to identify employers.Details more than a dozen alternate ways to land an interview.Shows you how to “start work before you're hired” and prove your ability by demonstrating your skills right there in your next interview.Because you will discover how to:
Articulate your unique strengths in resumes, letters, e-mail, and interviews (while avoiding the typical “resume speak” or “interview babble” that causes hiring managers to guffaw).Leverage ZoomInfo, LinkedIn, Facebook, and other social networking sites to take advantage of “the secret lives of top recruiters.”Build a specialized resume that's fun to read, speaks the language of employers, and proves every claim you make.Target a job that plays to your strengths and abilities—a job you would do for free, if you weren't getting paid!Design, launch, and execute a multimodal job-hunting campaign based on the same success principles used by General Norman Schwarzkopf in Operation Desert Storm.Learn how to present your skills in creative new ways that stand out in today's hypercompetitive job market.Employ little-known search engine optimization tricks used by top headhunters (who have to make placements or starve).Zero in on the best jobs at the highest salary—fast—because you'll know exactly what hiring managers really want (this transforms you from “pest” to “guest” in the minds of employers).HOW THE BOOK IS SET UP
The book has four sections. Each chapter in a section builds on the last and prepares you for the next.
The quickest way to success is to read the entire book from cover to cover—twice. The first time is so you appreciate how all the ideas can fit together and understand why some tactics are strategy-specific. The second read is where you start to combine strategies and tactics to customize your personal Force Multiplier Effect. You can't do this piecemeal.
Of course, you could jump from chapter to chapter like a stereotypical male driver who wastes time “looking” for his destination, instead of pulling over and asking for directions. Pull over now because you've got the map in your hands, and in this economy you don't have time to waste. Read this manual from cover to cover as directed. It's faster!
Introduction: The Winner's EdgeKey Concepts: Why the job market has drastically changed. The importance of keywords.Chapter 1: Why You Need to Become a Guerrilla Job Hunter: The New Global AmericaKey Concepts: The #1 secret to a successful job search. Details the elements of your successful plan.Part I Your Guerrilla Mind-Set
Chapter 2: Personal Branding Guerrilla Style: Shape Up Your Brand with AttitudeKey Concepts: The skills employers seek. How to build your brand for free and make employers call you. Chapter 3: Attitude Check: Upfront and Personal Key Concepts: How to stay focused. How to right the typical mistakes job hunters make.Chapter 4: Your Guerrilla Strategy: Think Like a General—Execute Like a SergeantKey Concepts: How to crack the hidden job market. Tools and tactics for staying on top.Part II Weapons That Make You a Guerrilla
Chapter 5: Your Research Plan: The Guerrilla's Competitive EdgeKey Concepts: How to locate opportunities before your competition does.Chapter 6: Resume Writing and Cover Letter Boot Camp: Overhaul Your Personal Marketing Materials Key Concepts: Creating your marketing materials: cover letters and resumes that will be read instead of tossed.Chapter 7: Guerrilla Networking: A Radical ApproachKey Concepts: Effortless networking that really works in any market.PART III Tactics That Make You a Guerrilla
Chapter 8: LinkedIn—the 800-Pound Guerrilla: Your “Be Found” EpicenterKey Concepts: How to use LinkedIn to be found and other strategies.Chapter 9: Digital Breadcrumbs: Plugged In—Turned On—Tuned InKey Concepts: How to leverage social media and social networking.Chapter 10: Commando Tactics: 15 Breakthrough Strategies That Work Key Concepts: How to get in front of the people you want to meet with.Part IV Your Guerrilla Job-Hunting Campaign
Chapter 11: The Force Multiplier Effect in Action: 12 Sample CampaignsKey Concepts: Case studies of ordinary people who achieved extraordinary results by taking control of their job search.Chapter 12: Hand-to-Hand Combat: Winning the Face-to-Face InterviewKey Concepts: What to do and say before, during, and after the interview to land the offer.Chapter 13: Negotiating the Deal: How to Bargain with ConfidenceKey Concepts: How to get what you want without fighting.Chapter 14: Career Lancing: All—Ways—ReadyKey Concepts: What's next?SPECIAL FEATURES
To help keep you focused and interested, there are several special features in the book:
1. Drills: must-do exercises to put you on the fast track to getting hired.
2. Downloads: scripts and worksheets are organized by chapter and can be found at this url: www.gm4jh.com/g3downloadpage. Please type it into your browser.
3. War Stories: anecdotes about regular people employing Guerrilla Marketing techniques to land their dream jobs.
4. Guerrilla Tactics: dozens of tips and tricks to hasten your hunt.
5. Guerrilla Intelligence: vignettes by prominent bloggers/authors and career coaches.
These pieces are graciously contributed by the best minds in the industry. Their names are household words in the recruiting world. Each is a thought leader. Many are speakers; some are trainers and successful authors in their own right. We have brought them together for the first time because of the unprecedented changes in the employment market. You will quickly learn about new tools and tactics and how you should apply them to your job search.6. Software: links to free software and other special offers designed to accelerate your being hired.
7. Web site and blog: state-of-the-moment tactics and articles on social networking at www.GM4JH.com.
8. Job Alert System: fully functional and completely anonymous – compliments of NatsJobs.com.
9. Expanded References: because there is no way for us to know what type of learning best suits you, there are videos on www.GM4JH.com.
10. Online Bonuses: Register online at www.GM4JH.com to access even more content. Special reports on working with recruiters, and warm-calling, as well as exclusive video and audio portions. Follow the instructions on the last page of the book.
STATE-OF-THE-MOMENT CONTENT
Nonfiction books go stale quickly, but you need the best information possible to succeed. So we are using cutting-edge tools to bring it to you.
This symbol is called a QR (Quick Response) Tag. You will very likely be seeing them in stores, magazines, and advertising venues soon. They are used to deliver rich media content to people who have smart phones. We are using them throughout the book to bring you state-of-the-moment content. If you have a smart phone, go to http:// gettag.mobi and download the application needed for your device, then use the application to scan the Tag below for a special notice.
WELCOME TO YOUR FUTURE
Guerrilla Marketing for Job Hunters 3.0 is about managing your career as a professional services provider: how to brand yourself, increase your value, and build a rewarding career. With our help, you can mount a multipronged plan of attack that outflanks the competition and that will separate you from the pack quickly and put you on top always.
Guerrilla, this is your Super Bowl—get out on the field now—because there can be only one winner. Play with your head and your heart. Give it everything you've got, and then some. Celebrate your success with us. Send your victory story to [email protected].
This book is your fast lane to success.
Guerrilla Intelligence
Hiding in Plain Sight
John Sumser
