Public Speaking For Dummies E-Book

Malcolm Kushner

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch
• Veröffentlichungsjahr: 2010

Seitenzahl: 410

Beschreibung

Tried-and-true tips for dazzling your audience Conquer your public speaking jitters and deliver a dynamitespeech Anxious about public speaking? Have no fear! Use this friendlyguide as your personal arsenal of tools to overcome stage frightand build a rapport with your audience. From researching your topicand preparing the room to crafting a riveting address, these savvytips will help you deliver a masterful presentation. The Dummies Way * Explanations in plain English * "Get in, get out" information * Icons and other navigational aids * Tear-out cheat sheet * Top ten lists * A dash of humor and fun Discover how to: * Speak with confidence * Create spectacular visual aids * Add power with body language * Address international and virtual audiences * Answer questions the right way

Leseprobe

Public Speaking For Dummies®, 2nd Edition

by Malcolm Kushner

Public Speaking For Dummies®, 2nd Edition

Published byWiley Publishing, Inc.111 River St.Hoboken, NJ 07030-5774www.wiley.com

Copyright © 2004 by Wiley Publishing, Inc., Indianapolis, Indiana

Published by Wiley Publishing, Inc., Indianapolis, Indiana

Published simultaneously in Canada

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Library of Congress Control Number: 2004103139

ISBN: 978-0-7645-5954-9

Manufactured in the United States of America

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About the Author

Malcolm Kushner, “America’s Favorite Humor Consultant,” is an internationally acclaimed expert on humor and communication and a professional speaker. Since 1982, he has trained thousands of managers, executives and professionals how to gain a competitive edge with humor. His clients include IBM, Hewlett-Packard, AT&T, Chevron, Aetna, Motorola, and Bank of America.

A popular speaker, his Leading With Laughter presentation features rare video clips of U.S. presidents using humor intentionally and successfully. He has performed the speech at many corporate and association meetings, as well as at the Smithsonian Institution.

A Phi Beta Kappa graduate of the University of Buffalo, Kushner holds a BA in Speech-Communication. His MA in Speech-Communication is from the University of Southern California, where he taught freshman speech. He also has a JD from the University of California Hastings College of the Law. Prior to becoming a humor consultant, he practiced law with a major San Francisco law firm.

Kushner is the author of The Light Touch: How to Use Humor for Business Success and Vintage Humor for Wine Lovers. He is also a co-creator of the humor exhibit at the Ronald Reagan Presidential Library.

Frequently interviewed by the media, Kushner has been profiled in Time Magazine, USA Today, The New York Times, and numerous other publications. His television and radio appearances include CNN, National Public Radio, CNBC, Voice of America, and The Larry King Show. His annual “Cost of Laughing Index” has been featured on The Tonight Show and the front page of The Wall Street Journal.

Need a great speaker for your next meeting or event? Contact Malcolm at P.O. Box 7509, Santa Cruz, CA 95061, call 831-425-4839, or e-mail him at [email protected]. Visit his Web site at www.kushnergroup.com.

Dedication

This book is dedicated to my parents — Pauline, Hank and Helen. Thank you for all of your love and support

Author’s Acknowledgments

Let’s start with the people at Wiley. My thanks go to Marc Mikulich for talking me into writing this book and to Kathy Cox for making this edition happen. And to Jennifer Connolly who provided superb editing and listened to me kvetch.

Speaking of special thanks, I must shower praise upon my wife Christine Griger who looked at the pages as they came out of the printer. (Jennifer, if you think your job was tough, you should have seen what the stuff looked like before Chris’s corrections!) And I must thank my son Sam for his encouragement.

Special thanks go to the late San Francisco comedy coach John Cantu. He was a good friend and teacher. And he is greatly missed by everyone who knew him. Loyd Auerbach, Allatia Harris and N.R. Mitgang also received repeated calls to tap into their expertise — and came through every time.

I also want to thank all the other people who were interviewed for this book. They include John Austin, Neil Baron, Donna Bedford, J.E. Aeliot Boswell, Rachael Brune, Joe DiNucci, Steve Fraticelli, James Harris III, Barbara Howard, Joyce Lekas, Marcia Lemmons, Jim Luckaszewski, Chuck McCann, Jeff Raleigh, Steve Resnick, Jackie Roach, Zack Rss, David Schmidt, Ken Sereno, Allen Weiner, Bill Zachmeier, Patty White, Russell Feingold, David Bartlett, Scott Fivash, Kare Anderson, Shawn Whalen, Rich Johnson, and Martin Gonzales Bravo.

Thanks for support and encouragement go to Rich Herzfeld, Bob Reed, Jack Burkett, Stu Silverstein, Linda Mead, Debra DeCuir, Karen Kushner, Barbara Nash, Corwin and Tyler Sparks, and Arthur, Karen, Heather and Amy Tamarkin. Special thanks go to Tom Daly IV at Vital Speeches for granting permission to use so many of the quotes contained in the book.

Publisher’s Acknowledgments

We’re proud of this book; please send us your comments through our Dummies online registration form located at www.dummies.com/register/.

Some of the people who helped bring this book to market include the following:

Acquisitions, Editorial, and Media Development

Project Editor: Jennifer Connolly

(Previous edition: Stacey Mickelbart, Ryan Rader)

Acquisitions Editor: Kathy Cox

Copy Editor: Jennifer Connolly

(Previous edition: Rowena Rappaport)

Assistant Editor: Holly Grimes

Technical Editor: Loyd Auerbach

Editorial Manager: Michelle Hacker

Editorial Assistant: Melissa Bennett, Elizabeth Rea

Cover Photo: © Don Klumpp/Getty Images/ The Image Bank

Cartoons: Rich Tennant, www.the5thwave.com

Composition Services

Project Coordinator: Courtney MacIntyre

Layout and Graphics: Amanda Carter, Andrea Dahl, Denny Hager, Heather Ryan, Julie Trippetti,

Proofreaders: David Faust, Carl William Pierce, Aptara

Indexer: Aptara

Publishing and Editorial for Consumer Dummies

Diane Graves Steele, Vice President and Publisher, Consumer Dummies

Joyce Pepple, Acquisitions Director, Consumer Dummies

Kristin A. Cocks, Product Development Director, Consumer Dummies

Michael Spring, Vice President and Publisher, Travel

Brice Gosnell, Associate Publisher, Travel

Kelly Regan, Editorial Director, Travel

Publishing for Technology Dummies

Andy Cummings, Vice President and Publisher, Dummies Technology/General User

Composition Services

Gerry Fahey, Vice President of Production Services

Debbie Stailey, Director of Composition Services

Contents

Title

Introduction

Why You Need This Book

About This Book

Conventions Used in This Book

Foolish Assumptions

How This Book Is Organized

Icons Used in This Book

Where Do I Go from Here?

Part I : Getting Started

Chapter 1: Giving a Speech

Finding Out What You Need to Know

Developing Your Speech

Polishing It Off

Delivering a Speech

Preparing for Special Speaking Situations

The Parts of Ten

Chapter 2: Getting Ready to Speak

Making Important Preparations

Analyzing Your Audience

Relating to Your Audience

Chapter 3: Making the Most of Research

Gathering Sources

Getting Someone Else to Do Your Research — For Free

Researching on the Web

Chapter 4: Organizing Your Speech

Selecting Material to Include

Following Patterns of Organization

Creating Your Outline

Timing

Organizing Your Speech Effectively

Part II : Preparing Your Speech

Chapter 5: Body Building: Strengthening the Content of Your Speech

Making Appeals to Your Audience

Finding Solid Forms of Support

Chapter 6: Getting Off on the Right Foot: Introductions

Discovering What the Introduction Must Do

Creating the Perfect Introduction

Getting Started in Fifteen Fabulous Ways

Chapter 7: All’s Well That Ends Well: Conclusions

Making Your Conclusion Work

Creating the Perfect Conclusion

Wrapping It Up in Style

Part III : Making Your Speech Sparkle

Chapter 8: Making Sense of Your Speech

Editing Your Speech — Pain-free

Making Transitions

Chapter 9: Getting the Words Right

Honing Your Tone and Style

Creating Catch Phrases

Spicing Up Your Speech with Classic Rhetorical Devices

Chapter 10: Making Eye Contact Count: Visual Aids

Using Charts and Graphs

Making Use of Slides, Overheads, and PowerPoint

Flipping for Flipcharts

Creating Great Video (And Audio)

Making an Impact with Multimedia

Wowing Your Audience with Simple Multimedia Techniques

Hitting a Home Run with Handouts

Part IV : Delivering Your Speech

Chapter 11: Overcoming Stage Fright

Changing Your Perceptions

Transforming Terror to Terrific

Preventing and Handling Stage Fright

Chapter 12: Body Language: What’s Out, What’s In, and What’s International

Understanding Body Language

Making Eye Contact Count

Dressing to Impress

Mastering Physical Positioning and Movement

Paralanguage: What Your Voice Says about You

Chapter 13: Handling Questions

Discovering the Basics

Coming Up with a Perfect Answer

Using Question-Handling Techniques

Dealing with Common Types of Questions

Responding to Special Situations

Handling Hostile Questions

Chapter 14: Handling the Audience

Reading an Audience’s Reaction

Making the Audience Comfortable

Handling a Tough Audience

Handling a Nonresponsive Audience

Part V : Common Speaking Situations

Chapter 15: Speaking to the City Council and School Board

Remembering Some Rules

Maximizing Your Effectiveness

Avoiding the Five Biggest Turnoffs for Public Officials

Chapter 16: Small Talk: Impromptu Speaking and Introducing Other Speakers

Say a Few Words: Giving Impromptu Speeches

Introducing Other Presenters

Chapter 17: Panels and Roundtables

Being on a Panel

Participating in a Roundtable

Chapter 18: Debates

Checking Out the Basics

Arguing in the Affirmative

Arguing Against the Affirmative

Kiss My Rebuttal

Beating Your Opponent, in Six Different Ways

Chapter 19: International Speaking

Discovering the Culture of Your Audience

Crafting Your Message

Adapting Your Delivery

Chapter 20: Virtual Meetings: Phone, Video, and Web

Choosing a Type of Virtual Meeting to Hold

Preparing for a Virtual Meeting

Participating in a Virtual Meeting

Taking in Tips for Teleconferences

Part VI : The Part of Tens

Chapter 21: Ten Types of Humor That Anyone Can Use

Using Personal Anecdotes

Analogies

Quotes

Cartoons

Definitions

Abbreviations and acronyms

Signs

Laws

Greeting cards

Bumper stickers

Chapter 22: Ten Things to Check Before You Speak

Sound System

Podium

Audiovisual Equipment

Lighting

Human Equipment

Electricity

Restrooms

Seating Arrangements

Potential Distractions

How to Get There

Introduction

Welcome to Public Speaking For Dummies, 2nd Edition, the book that gives a new meaning to the term “influence peddling.” No, I don’t show you anything illegal, but you do figure out how to use basic speaking skills to influence your boss, coworkers, relatives, loved ones, butcher, baker, candlestick maker, and anyone else who matters in your life. You can even influence people who don’t matter — like your senator.

This book provides all the tools you need to master public speaking. And that doesn’t mean just formal speeches. Some of the most important speeches you ever give may not involve a microphone or a podium, like an impromptu talk about your strategy to some customers; an answer that defuses a hostile question at a business meeting; an impassioned plea to a police officer not to issue the ticket. Success or failure in all of these situations, as well as in formal speeches, depends on how you speak.

Why You Need This Book

Whether you’re dealing with one person or one thousand, the ability to transmit ideas in a coherent and compelling fashion is one of the most important skills you can ever develop. It’s a basic survival skill, and it always has been. From the earliest caveman who yelled “Fire!” to the latest Web surfer who flamed someone on the Internet, people have made speeches to motivate, persuade, and influence each other.