Technical Product Management according to Open Product Management Workflow E-Book

Frank Lemser

• Herausgeber: Books on Demand
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 85

Veröffentlichungsjahr: 2019

Beschreibung

The book »Technical Product Management« is the continuation of the series Product Management according to Open Product Management Workflow and is aimed at Technical Product Managers and Product Owners. Note: the tools and templates, which are mentioned in the book, are deliberately not included, but will be issued in the trainings, as their application needs to be explained and exercised under guidance in practical examples. Additionally, you can also download the book »Technical Product Management« for free in PDF format on the proProduktmanagement website. You will learn how to use the information gained from the book »Strategic Product Management« in product development. First of all the book »Technical Product Management« deals with the set up of the technical product team. You will learn which different roles exist and who takes which tasks in this technical product team and why. To prioritize the requirements for product development, based on market facts, you will learn how to develop a rating scheme, taking into account time-dependent sales, long-term strategies and economic aspects. Read about the advantages of user persona in communication in product development and learn how to set up user persona as well as clear requirements for product development. You will learn more about the exemplary product »SelfBackup«, which was already introduced and explained in the book »Strategic Product Management«. As mentioned above you can download the book »Technical Product Management« on the proProduktmanagement website for free and read about preprototyping and numerous other topics relating to product development from a Product Management perspective.

Leseprobe

Author: Frank Lemser

This book is teaching material of:

proProduktmanagement GmbH

Deutschherrnstrasse 6

90429 Nuremberg - Germany

www.pro-productmanagement.com

[email protected]

[phone]

CONTENTS

Preface

Download Open Product Management Workflow

TM

Download free Product Management Dashboard for JIRA - Software

The course teaching methods - Flipped Classroom

Flipped Classroom, instead of teacher-centred teaching

Benefits for you as a participant

Benefits for your company

Learning objectives to make the very best of yourself

Introduction

Product Management in the organisation

The Product Management Dilemma or how Product Management should build the future with a hammer and chisel

Use free software as Product Manager

Use Product Management Dashboard for Jira immediately free of charge

The Technical Product Team, tasks and roles

User Persona - Document T1

Use Scenario

Request Rating

Definition of Work Packages (Work Package definition)

Time and Costs

Prototype and Pretotype

Review meetings

Approval

Open Product Management Workflow

TM

as software

Free download, license and example included

Product Management Dashboard® - Produktmanagement Software Plugin for JIRA®

Further support for you

Contact our trainers

Open Product Management Workflow

TM

Licence

PREFACE

This book is designed to help you understand your everyday work as a Product Manager, to show you the individual work steps, the need for them and their relationships with each other so that you become a professional manager of your product.

In order for you and your colleagues to have a common understanding and ensure that you as a team also speak the same language, we would be really pleased if you would hand this book around free of charge.

This book will be used as a textbook within the framework of our Product Management training, in which we teach you in accordance with the Open Product Management Workflow TM method and according to the teaching principles of the Flipped Classroom.

The following textbooks are available:

Strategic Product Management

Technical Product Management

Successful Go-To-Market

Important:The "Technical Product Management” and “Successful Go-To-Market” textbooks require you to have previously read the “Strategic Product Management" textbook. Strategic Product Management is the preparatory work, it provides the fundamental knowledge and the results which are then processed further in Technical Product Management as well as in Successful Go-To-Market.

DOWNLOAD OPEN PRODUCT MANAGEMENT WORKFLOW TM

So that you are always able to understand all the steps, it is recommended that you download Open Product Management Workflow TM, print it out and add it to your learning materials.

You can download Open Product Management Workflow TM here:

http://www.pro-productmanagement.com/opmw

DOWNLOAD FREE PRODUCT MANAGEMENT DASHBOARD FOR JIRA - SOFTWARE

As an additional teaching aid, you can use the Product Management Dashboard for JIRA, the software for Product Managers, free of charge. The software provides you with an even simpler, step-by-step, practice-oriented traceability of the course material, as it is also based on the Open Product Management Workflow TM and contains a complete sample product. A full license for you as product manager is already included in the software, so that you can continue to use the software for your daily work after learning.

You can find out more about the free download and the Product Management Dashboard for JIRA at the end of the book or on the website:

https://marketplace.atlassian.com/apps/1217916

THE COURSE TEACHING METHODS - FLIPPED CLASSROOM

“The course has taught me a lot, I’m impressed by the Open Product Management Workflow method, but and I now really have to have more interviews with customers to practise this and much more.” This is what participants have said again and again over the last few years upon finishing our training course.

Since Product Managers are pulled straight back into normal working life after the training, from experience there is little time for them to practise and expand on what they have learned. We have therefore considered how we can help participants to spend the time we have together during the course to help them to get even more practice.

The solution is the Flipped Classroom teaching method.

FLIPPED CLASSROOM, INSTEAD OF TEACHER-CENTRED TEACHING

Instead of teacher-centred teaching, the theory is to learn things yourself in peace and quiet and then to practise their practical implementation during the time you are all together on the course - that’s the idea behind the Flipped Classroom teaching method and how we convey our teaching content.

Trainees work at home and assimilate the theoretical principles at their own pace. They then get to practise them in the classroom using different methods and tasks and the trainees receive individual support. The trainees move from a passive role into an active one. As such, the trainees reach the highest level of the teaching methods as the learning content is optimally consolidated and the participants are immediately capable of implementing them in their daily work.

BENEFITS FOR YOU AS A PARTICIPANT

For you as a participant, Product Management training based on the Flipped Classroom teaching method offers the following benefits:

You as a trainee can learn the theory at your own speed and in peace and quiet since you can read our textbooks long in advance of attending the course because there are freely available copies.

During the course, as a participant you will not be bombarded with new ideas, but rather your questions will be answered and you will strengthen and deepen the knowledge you have previously acquired.

The use of the tools needed for Product Management is learned during your time on the course.

The implementation of the Product Management activities will be carried out jointly and under professional guidance.

As a participant, you are immediately able to incorporate the new things you have learned into your daily work, since your confidence in your own actions will be strengthened.

You save time on time-consuming, expensive reworking.

BENEFITS FOR YOUR COMPANY

The following benefits for your business result from Product Management training based on the Flipped Classroom teaching method:

You save time and money because you don’t have to free up time for your employees to learn the theoretical material, nor pay for their study time.

You save money because you pay only for the time in which we work with the participants.

With your investment, you will get colleagues who are both trained in the theory and practice, who use their Product Management tools and who have achieved results which are necessary for the manufacture and marketing of successful products.

You benefit immediately from your Product Managers’ modified working methods as your colleagues can get started immediately after the course without them having to carry out time-consuming subsequent work on the teaching content.

What can you expect before the course and during the course?

Before the course:

You can download our textbooks which are available free of charge and accessible on our website

We will provide you with a schedule

You can acquire the theory in peace and quiet and according to your own schedule

Write down any questions that we will then answer in the course

Prepare yourself beforehand for the tasks and familiarise yourself with the material

During the course:

Questions about the understanding of the theoretical knowledge are answered

Products are developed together

Situations from the everyday working life in Product Management are implemented using practical exercises

Product Management tools and their uses are learned

Participants are supported right away and will get direct feedback

LEARNING OBJECTIVES TO MAKE THE VERY BEST OF YOURSELF

For each course and for each topic there are defined learning objectives, i.e. it is clearly defined exactly what the participants should have mastered by the end of the course. This is the only way that it can be individually determined for each participant where potential for their own optimisation lies.

The learning objective that stands above everything is:

The participants are familiar with all the steps and can use the corresponding tools that are needed to produce a market-driven product, as well as market this product and control its success.

Examples of learning objectives for individual topics from strategic product management:

Participants can explain the importance of market orientation

Participants can identify the tasks of the PMs and compare them with the current state

Participants can identify interfaces with which they work and show who they have to pass which information to and in what form

INTRODUCTION

Please note:Before you read "Technical Product Management", it’s very important that you have read and understood the “Strategic Product Management” book, as the knowledge and the results from Strategic Product Management are dealt with further in Technical Product Management.

Many problems in Technical Product Management can be traced back to the lack of preparation from the Strategic Product Management. So if you want to be better on the Technical Product Management side, please first delve into the Strategic Product Management.

Even when I, Frank Lemser, was studying Business Information Technology, I always had the feeling that there was a conflict within me. On one side, there was this business administration specialist who was all about business management with its wonderful tools; On the other side, there was this computer scientist who liked information technology, where everything is logically structured and interconnected.

The business management professors were not able to get across to us students how the results, which were obtained with the help of business management tools, could be transported into everyday working life. They told us just as little about how the results related to each other and what dependencies and interactions there were - something which didn’t sit well with the computer scientist in me.

Over the course of the years, I have repeatedly and intensively grappled with this problem. In the course of this, I have come to the realisation from experiences from my working life that many of the problems that exist in Product Management, as well as because of it, result from the unstructured recording and transfer of information.