Digital Gold E-Book

Labinot Gashi

• Herausgeber: BoD - Books on Demand
• Kategorie: Fachliteratur
• Sprache: Englisch
• Veröffentlichungsjahr: 2024

Seitenzahl: 158

Beschreibung

100 digital business ideas: How to start your own online business Imagine holding the key to your own digital empire. In an era where digital transformation is revolutionizing our world, this book offers you the blueprint for success. Labinot Gashi, a seasoned pioneer in online business, shares his accumulated insights in "Digital Gold" and shows you how to start your own successful online business with 100 innovative digital business ideas. Whether you are just starting out or want to take your existing business to the next level, this book is your indispensable companion. Each of the 100 business ideas is a potential treasure waiting to be discovered by you. Start your journey to financial independence and entrepreneurial success today.

Leseprobe

Thank you.

I would not be who I am today without the people who have helped me along the way. Every help, big or small, every inspiring conversation has contributed to what this book is today. First and foremost are my parents, who support us every day wherever they can. Their unceasing commitment and unconditional love form the foundation of my endeavors. To my brother, who is not only a family member but also a constant source of inspiration for me. Your passion and dedication inspire me every day to dream bigger and work harder. I would like to thank my wonderful wife, who gave me the gift of our two children, from the bottom of my heart. Despite the challenges of juggling your own business and a family, you manage to be extraordinarily successful at both. Your strength, wisdom and support are the beacon of light in my life. Not forgetting my friends who have provided countless fulfilling conversations. Your perspectives, advice and friendship have enriched me immensely along the way. This book is not only a product of my work, but also the result of the love, support and inspiration I have received from each of you. I am deeply grateful for every moment we have shared and for everything you have done to support me. Thank you for being a part of my journey.

ABOUT THE AUTHOR

Labinot Gashi has several years of experience in the areas of Google Ads, search engine optimization, remarketing, email marketing, online business development, online strategy, conversion optimization, mobile marketing and display marketing, artificial intelligence.

He also supports countless major clients in the areas of online marketing, performance, business development and many other areas.

Labinot Gashi also founded the luxury jewelry brand

MUAU (https://www.muau.ch , https://www.muau.com , https://www.eden-schmuck.ch together with his wife. He also sells the most expensive GOLD honey in the world with his brand AURMEL (https://www.aurmel.com).

He has already created and optimized over 100 websites and web stores in the luxury, automotive, sports, NGO, fashion, education and many other sectors.

Labinot Gashi is a lecturer at various universities and universities of applied sciences and is also on the board of directors of a children’s foundation (https://www.Kinderstiftung.info).

Further training courses attended

Master in Digital Marketing

Google training (Google Ads, YouTube, analytics, display marketing, mobile marketing, user experience)

NLP (Neurolinguistic Programming)

NLS (Neurolinguistic Selling)

Table of Contents

INFORMATION

PREFACE: DIGITAL GOLD

INTRODUCTION

WHAT IS YOUR "IKIGAI"?

DIGITAL BUSINESS MODELS

FREE MODEL: (ADVERTISING-SUPPORTED MODEL)

FREEMIUM MODEL

ON-DEMAND MODEL

E-COMMERCE MODEL

MARKETPLACE MODEL: (PEER-TO-PEER, TWO-SIDED MARKETPLACE)

ECOSYSTEM MODEL

ACCESS-OVER-OWNERSHIP: MODEL/SHARING MODEL

EXPERIENCE MODEL

SUBSCRIPTION MODEL

OPEN SOURCE MODEL

HIDDEN-REVENUEGENERATION MODEL: (HIDDEN BUSINESS MODELS)

BUSINESS IDEAS

100 DIGITAL BUSINESS IDEAS

OUR FOCUS

SURVEYS

ONLINE SHOP CLASSIC

DROP SHIPPING

PLATFORM

AFFILIATES

NEWS PLATFORM

BLOGGER

BACKLINK SELLER

FREELANCER

YOUTUBER

SOCIAL MEDIA INFLUENCER

VIRTUAL ASSISTANCE

WEBSITE & APP TESTER

PRODUCT TESTER

PHOTO LICENSE SELLER

ONLINE COACH

ONLINE VIDEO COURSES

WEBINARS

E-BOOKS

E-SPORTS

ONLINE MARKETER

WEB & APP PROGRAMMING

ONLY FANS

GLOSSARY

INFORMATION

All information contained in this book has been compiled to the best of our knowledge and belief. Nevertheless, errors cannot be completely ruled out. For this reason, the information contained in this book does not constitute any obligation or guarantee.

Notwithstanding the care taken in the preparation of text, illustrations and programs, and in view of the fast-moving nature of the industry, neither the publisher nor the author can accept any legal responsibility or liability for possible errors and their consequences. The common names, trade names, product designations etc. reproduced in this work may also be trademarks without special identification and as such are subject to the statutory provisions.

PREFACE

DIGITAL GOLD

100 digital business ideas: How to start your own online business

Imagine holding the key to your own digital empire. In an era where digital transformation is revolutionizing our world, this book offers you the blueprint for success.

Labinot Gashi, a seasoned pioneer in online business, shares his accumulated insights in "Digital Gold" and shows you how to start your own successful online business with 100 innovative digital business ideas. Whether you are just starting out or want to take your existing business to the next level, this book is your indispensable companion.

Get inspired and discover:

Proven Strategies:

From Google Ads to conversion optimization – use the secrets of digital marketing for your success.

Diverse Business Models:

From freemium to e-commerce – find the model that perfectly fits you and your vision.

Practical Guides:

Step-by-step methods to turn your ideas into reality and achieve sustainable growth.

Success Stories:

Learn from real examples and success stories that show you too can find your digital gold.

Each of the 100 business ideas is a potential treasure waiting to be discovered by you. Start your journey to financial independence and entrepreneurial success today."Digital Gold" is more than a book – it’s your starting shot into an exciting new future.

INTRODUCTION

Basic principle of the book

This book is intended to serve as inspiration and guidance for a possible business. True to the motto "inspiration first, then perspiration", the implementation of what you have learned is entirely up to you. I will show you different ways in which you can achieve your "digital gold".

Since we are now in the age of "googling" and the use of artificial intelligence such as ChatGPT, you can research in-depth questions on various topics yourself. There are at least a hundred tutorials on YouTube for every challenge and the Al is also a good help.

It is best to read through all the chapters that interest you and draw up an action plan while you are reading. That way you won’t miss any important implementations.

WHAT IS YOUR "IKIGAI"?

The concept of "Ikigai" stems from Japanese culture and offers us a fascinating perspective on the meaning of life, the source of true joy and the ultimate goal in life. In its essence, it embodies the uplifting feeling of having a cause worth jumping out of bed for every morning with enthusiasm.

To prevent your venture from degenerating into a fleeting moment of inspiration and to prevent an initial challenge from throwing you off track, it is essential to explore your personal "ikigai". Why exactly do you aspire to start this particular business? What sparks your passion?

The awareness and deep connection to your "ikigai" will not only ignite an unwavering motivation within you, but also give you an almost superhuman stamina in the face of the inevitable challenges of entrepreneurship. Ready for weeks stretching over a hundred hours of work? With a clearly defined "Ikigai”, such endeavors are not only doable, but also fulfilling.

Therefore, it is crucial to pause and reflect before you take the plunge: what is the deep, driving reason behind starting your new business? Recognize your "Ikigai" and you will hold the key to true fulfillment and lasting success in your hands.

DIGITAL BUSINESS MODELS

The digital transformation is progressing inexorably in all areas of life. In particular, the constant availability of smartphones and thus mobile broadband connections means that we are all doing more and more everyday things in the digital space or with the help of corresponding tools or other products. This applies to both our private and business lives.

With this in mind, various business models have emerged and established themselves over the last 20 years that relate precisely to the requirements or expectations associated with increasing digitalization. For many people, it is now completely normal to use value creation approaches that are based entirely on digital technologies. It is now possible to open a bank account digitally, buy a car digitally, rent and let vacation accommodation digitally, do the weekly shop digitally or complete entire training courses digitally.

"My mother told me that thirty years ago, they thought it was impossible to talk to someone on the phone without a cable and even see each other. Today we simply call this phenomenon Facetime and can no longer imagine that it didn't exist."

But what constitutes such digital business models, what characteristics do they generally have and how do typical digital business ideas work? These and other questions will be answered in the following chapters.

In principle, a business model is digital if digital technologies have a fundamental influence on the way in which the respective company structures the way it does business and ultimately generates revenue. In this case, customer benefit is shaped centrally by digital processes. The core objective (as with other business models) is to create added value that customers are willing to pay for.

However, digital business approaches must not be seen as a mere digital extension of conventional businesses. The addition of digital technologies is not sufficient for a corresponding classification: This would be the case, for example, if an online store were to be set up as an additional sales channel for a stationary business. A genuine or completely digital business model, on the other hand, is almost completely located in the digital space.

This definition can be further clarified by the following typical characteristics of digital business approaches:

Without the use of digital technologies, the value added would not be possible.

Both customer acquisition and sales are based on digital channels - and both are often supported by digital automation.

The products provided have a market and are purchased, which means that a monetizable, digital customer need can be served through the business models.

Digital innovations often shape the respective business models - they are based on products or ideas that have not previously existed on the market in this form.

What do digital business models mean for society?

As already indicated at the beginning, digital is having a growing influence on all of our lives. In this context, digital business approaches often offer customers huge benefits from which they can profit (because they are digital) with relatively little effort. Such business models are usually particularly scalable for the companies concerned.

These two facts in particular are contributing massively to the fact that companies based on purely analog business models are coming under strong pressure. They are also trying to digitize their services and thus generate a similar level of customer acceptance and corresponding profit. In addition, it is increasingly becoming part of people’s expectations to be able to at least digitally support certain or even more everyday to-dos. All of this is continuously driving the digital transformation.

Both current and future generations are growing up with digital business models and internalizing them, which increases their social relevance.

In this context, the term "digital natives" must be taken into account: This refers to the generations that have grown up with the strong digital development (from around 1980 onwards). They have no fear of contact with the digital world and therefore use its possibilities on a broad front. Digital businesses often focus on these target groups (or should do so for business success).

What do you need to pay particular attention to when introducing a digital business idea?

A digital business approach must first of all answer the same questions as a traditional business:

What do we offer our customers?

Who belongs to our target group?

What is the best way to reach these people?

In which (digital) way is the service provided?

How do we generate sales?

Answering the above questions generates a wide range of information. This information can be collected, analyzed, evaluated and processed using digital technologies in order to ultimately ensure efficient implementation (and appropriate long-term operation).

The comprehensive use of relevant data and the associated digital tools is one of the main prerequisites for (sustained) digital business success.

Overview of typical digital business models

In the following chapters, examples of the successful implementation of digital business approaches and then specific business ideas in practice are presented. In addition to general explanations, the focus is also on monetization options, specific requirements for implementation and marketing tips.

First (before moving on to the business ideas), the following digital value creation approaches should be explained in more detail:

Free model

Freemium model

On-demand model

E-commerce model

Marketplace model

Ecosystem model

Access-over-ownership model / sharing model

Experience model

Subscription model

Open source model

Hidden revenue generation model

FREE MODEL

(ADVERTISING-SUPPORTED MODEL)

The free model: Free service for advertising revenue

In a free model, companies offer services or even goods free of charge. Prominent products of this digital business approach are used by many people every day: most search engines and social media platforms belong to this segment. Some of the best-known examples are Google, YouTube, Instagram, Facebook, Bing and TikTok. Numerous apps also make use of corresponding processes and their advantages. However, there is often a fine line between the free and premium models.

How can the free model be monetized?

Initially, free offers are often a loss-making business. Companies can only earn money with them once a certain number of users have been reached. At a certain point, the profit is finally greater than the costs and the free model begins to pay off.

The product becomes attractive for advertisers due to the continuously increasing number of users at best. Other companies should be persuaded to place advertisements in connection with the free offer. The operator is then paid for the relevant advertising space. Corresponding advertising partners should initially be recruited via good old direct acquisition. The promotion options should also be clearly communicated within the product. As soon as the number of customers or users is large enough, the advertising spaces will sell themselves.

In their book "Business Model Generation", business innovation experts Osterwalder and Pigneur propose the following priorities for free business models subsidized by advertising revenue:

Customer groups: With a free model, companies should concentrate on addressing the largest possible customer groups in order to attract as many advertisers as possible.

Value proposition: Value is created through the benefit of a free product or service. The resulting customer base creates the most important impulse for advertisers. The free offer must therefore convince users as much as possible with its added value.

Sources of profit: Profit is primarily generated from advertisers who use the product for their promotions. Later, depending on the focus of the offer, additional paid services are also conceivable. In this case, the approach changes to a freemium model.

Resources: Users are the most important resource. The greater the reach of the offer or the more people use it, the greater the revenue opportunities.

Critical measures: In order to convince users in the long term, the product must be maintained and continuously developed. In this way, advertisers will continuously generate sales.

Network: For a purposeful genesis, those responsible should focus on developing partnerships that can drive the offering forward. New ideas, additional features and greater usability will make it more attractive for users and therefore for advertisers.

Costs: The management and development of the product as well as the generation of traffic cause the highest costs.

What requirements are important for the successful implementation of the free model?

In principle, it is relatively easy to distribute a free product and build a community for it (as long as it offers the target group real added value). However, comparatively large numbers of visitors or users are required for sustainability, which in turn is relatively difficult to achieve.

To create advantageous conditions, the product should ideally be truly innovative. If there are competitors, it must be able to compete with them in terms of its benefits, discoverability and originality. If the services offered within the free model are really good, the target persons will see them as beneficial.

To do this, you should first analyze your own company and the current market in the respective niche. It is important to get a clear overview of what the potential competition is offering for free and how your own product can do it better.

To maximize the potential of your offer, you should take a very close look at your own customers. Only if you deliver precisely the features that the target customers particularly expect in the respective application context will they accept the product. Ideally, users will be surprised with useful features that they are not familiar with. Unique selling points and, of course, optimal functionality will attract new interested parties and ultimately users.

Marketing and tips: How do you publicize the free model?

In principle, all channels with which the target group has regular contact should be used for publicity and for user and customer acquisition.

Especially with the free model, a good reputation is particularly valuable for the company in question. This is because many people initially assume that free offers are of lower quality, have a smaller range of functions or similar deficits. This impression can be refuted by deliberately honing the reputation.

In order to achieve optimal results, all employees of the company must be involved in improving the reputation. Precise communication rules are essential for this. Â good reputation is one of those things that is hard to build and very easy to lose. A single wrong message ora misguided campaign can undo all the hard work.

FREEMIUM MODEL

The freemium model: Free basic features plus paid extras with great added value

The core of this digital business model is to grant customers or users access to a product free of charge, but only offer a certain amount of basic features or resources. Additional elements - usually extra functions with particularly high added value or extended (individual) services -that go beyond the basic tools are ultimately only available in a paid full version.

The term "freemium" is therefore made up of the terms "free" - for the free version - and "premium" - for the offer with the extended features.

This business approach is particularly common in the software world, but it is also widely used for online streaming platforms or other (mostly) digital services. All kinds of computer programs or mobile apps are made available using this model. Some very well-known products from this segment are Spotify, Google Drive, Dropbox, Slack and Xing.

How can the freemium model be monetized?

There are actually very different ways to monetize the freemium model. The trick is to offer basic functions or resources that appeal strongly to the respective target group on the one hand and then to integrate services on top that give these people special added value for which they are ultimately willing to pay.