SEO SEO and nothing but SEO E-Book

Labinot Gashi

• Herausgeber: Books on Demand
• Kategorie: Fachliteratur
• Sprache: Englisch
• Veröffentlichungsjahr: 2020

Seitenzahl: 66

Beschreibung

As you can already see from the book title, the most important search engine optimization factors are described here page by page. The authors Labinot Gashi and Michael Knothe show how to use SEO correctly with practical examples and do not stint on secret tips and tricks from their experience. Learn chapter by chapter which factors make you and your business successful right from the start, how the individual optimisation measures are skilfully implemented can be used. In this book exciting and instructive SEO topics are waiting for you. Among other things onpage & offpage SEO measures, web speed, content rules, image optimization, private blog networks, backlink building and much more. Get now your SEO knowledge and thus also an advantage over others

Leseprobe

AUTHOR

LABINOT GASHI

Labinot Gashi draws on several years’ experience in areas such as Google Adwords, search engine optimization, remarketing, email marketing, online business development, online strategy, conversion optimization, mobile marketing and display marketing.

As Director Digital at the Zurich marketing and design agency Rosarot, he is in charge of countless important customers in regard to online marketing, performance, business development and several other areas.

He has already created and optimized more than 100 websites and web shops, ranging from luxury, automotive, sports, NGO, fashion, and education, among others.

Advanced Training

Master’s Degree in Digital Marketing

Training at Google (Google Adwords, YouTube, analytics, display marketing, mobile marketing, user experience)

NLP (Neurolinguistic Programming)

NLS (Neurolinguistic Selling)

www.rosarot.ch

https://www.linkedin.com/in/labinot-gashi/

All information included in this book has been compiled in all conscience. However, errors cannot be completely ruled out. Therefore, the information in this book is without obligation or guarantee.

Despite taking high diligence in creating text, illustrations and programs, and considering the fast-moving industry, neither publisher nor author can assume any legal responsibility or liability for possible errors and their consequences.

The common names, trade names, product descriptions, etc. mentioned in this work may also be trademarks without special labeling and as such are subject to statutory regulations.

INDEX

Introduction

Reading tips

The basic principle of the book

SEO – Search engine optimization

4.1 Meaning SEO

4.2 Onpage-SEO-Measures

4.3 Most important Onpage SEO Factors

4.4 Offpage-SEO-Measures

Web-Speed

5.1 Speed-Control

5.2 Google-Indexation

Keyword

6.1 The right Keyword

6.2 Keyword-Analyse

6.2.1 „Search ideas for new keywords and ad groups“

6.2.2 „Retrieve search volume for keyword list or divide keywords into ad groups“

6.3 The Selection

Meta-Title, Description & Keyword

7.1 Meta-Title

7.2 Meta-Description

7.3 Meta-Keywords

Content

8.1 Content-Guidelines

8.2 Viral Seeding

8.2.1 What is Seeding?

8.2.2 Analysis of the Seeding Target Group

8.3 The perfect Content

8.4 Emphasis on important Words in a Text

Headlines

9.1 Online-Hierarchies

9.2 Headlines and Search Engines

Images

10.1 No Copies

10.2 Image Size

10.3 Image Caption

Internal Link

11.1 The Road to Success

Search Engine Friendly URLs

Choosing a Domain Name

Search Engine Friendly Redirection

Usability Factors to increase SEO Success

Backlinks

16.1 The Aim of a Backlink

16.2 One Backlink is not like another

16.3 The perfect Backlink

16.4 How to get Backlinks

Buying Backlinks

17.1 Does buying Backlinks agree with Google?

17.2 Where can I buy Backlinks?

Finding Trust Domains and buying them

18.1 Which SEO Metrics are relevant for a High Trust Domain

18.2 What to look out for prior to and after buying?

18.3 Course of action after buying a High Trust Domain

The secret SEO Strategy

What is a PBN – Private Blog Network?

20.1 How can I create my own PBN?

20.2 Step-by-step Instructions for a PBN

Install and configure WordPress for a PBN

Strategic Link Building and Google’s Guidelines

Closing words

Online-Marketing-Glossary

«THE DISTANCE IS UNIMPORTANT. ONLY THE FIRST STEP IS IMPORTANT. »

MARQUISE DU DEFFAND

1. INTRODUCTION

At the beginning I would like to thank you for your trust. I am glad that you have decided to take the step to use my long-term experience in online marketing for your business, for your personal goal and for your advancement.

You will realize that this book will help you in various areas that are related to search engine optimization as well as simplify certain situations and projects.

You will learn from me, with the help of practice-oriented and already implemented projects, which points and obstacles you need to pay attention to in order to successfully optimize your website. Along with tips and tricks as well as tested practical examples, I will also teach you about various topics and dangers that despite being in a gray area still exist. This ensures that you will not lose sight of the big picture.

As you can see, this book will provide you with an enormous load of online marketing knowledge, practical and shown with the help of exciting and interesting examples.

I wish you success in achieving your personal goal and bringing your added value online

«MY LIFE IS A WORK OF ART - I WORK ON IT. »

2. READING TIPS

You can easily switch back and forth while reading. If you are currently at a project section whose content will be explained in a later chapter, you can skip it at any time. The chapters are described in a simple way, so you can easily understand and implement them without the need to read the previous chapters.

To help you reach your full potential, I‘ll give you a few more tips:

Take notes

If you have an idea on the way, write it down (Note paper or cell phone)

Create a brainstorming session on various topics (stimulates creativity)

Repeat Chapter

Mark or mark important information

Think big and set big goals

«NOTHING MORE SPURS ME ON THAN THE THREE WORDS: THAT‘S NOT POSSIBLE. WHEN I HEAR THAT, I‘LL DO ANYTHING, TO THE IMPOSSIBLE POSSIBLE TO MAKE. »

HARALD ZINDLER

3. THE BASIC PRINCIPLE OF THE BOOK

In this book you will learn different technical and strategic optimization approaches to place your website on the top positions. The approaches are presented in an easy to understand way.

If there are any further questions, you will find many interesting and helpful articles on the Internet. The basic principle of this book is to support you as project manager and helper. So you can use it as a checklist and have everything under control. Your success is near, with every step closer.

«I HAVEN‘T CHANGED. I KNEW MYSELF JUST NOT UNTIL TODAY. »

4. 3.SEO – SEARCH ENGINE OPTIMIZATION

SEO is not only one of the most important factors to ensure the successful management of an online business, but it is also a science that is adjusted on a regular basis. However, there are a few rules that count among the “must have” to have a chance at all. I will explain these points to you throughout the course of this book by using examples.

4.1 Meaning of SEO

The core principle of SEO can be briefly explained in one sentence: The optimization of a website according to the highest-grossing keyword. Thus, the focus is on the top positioning focal keyword on the search results page (SERP). These optimizations are divided into on-site, on-page and off-page optimization.

4.2 On-page SEO Measures

Always integrate relevant keywords into a meaningful sentence, since you aim for the visitor (or potential customer) to feel addressed and understood. SEO focuses mainly on providing the information or answers that the user is actually looking for. The written content on a website should leave a natural and lasting impression on the reader.

Write relevant and understandable sentences and pay great attention to spelling and grammar. Semantics is an important aspect of search engine optimization. Semantically valuable texts compose the content of your website. Thus, it should be unique. The higher the quality, the better. Write texts for the visitor and not for search engines. Nevertheless, ensure to incorporate important keywords into your sentences.

When it comes to on-page optimization one aspect stands out: meaningful integration of keywords. If you need suggestions for keywords or want to use suitable synonyms, I recommend using free keyword tools.

4.3 Most important On-page SEO Factors

First of all: Remember that each (sub)page has an individual title (title tag) as well as an individual description (description tag)!